Plastic Packaging

Kao Corporation has already invested significantly in circular beauty packaging innovations in Japan but now wants to stretch efforts beyond its domestic market [Getty Images]

Special Edition: CIRCULAR BEAUTY – SUPPLY CHAIN INNOVATION AND FUTURE PROMISE

Kao: ‘Maximising and minimising’ key to zero-waste circular beauty future

By Kacey Culliney

Japanese personal care major Kao Corporation believes achieving a circular society will require a delicate balance of minimising beauty materials and maximising use, with thin-film packaging offering plenty of promise.

International beauty major L'Oréal is sharply focused on developing more sustainable packaging across its portfolio, including refill-reuse designs like for its Valentino Rosso lipstick pictured [Image: L'Oréal]

BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS

L’Oréal exec: The future of beauty packaging is ‘eco-desirability’

By Kacey Culliney

The future of beauty packaging will centre on blending sustainability with desirability and rely on innovative industry partnerships and advances in material science, lifecycle analysis and smart product design, says L’Oréal’s global director of sustainable...

Eastman Renew says they can take any type of plastic and turn it back into chemically-virgin resin, subverting issues of recycled plastics in packaging. © Eastman Renew

Q&A

Eastman Renew expanding into France with support of 5 beauty companies

By Ravyn Cullor

Advanced-recycling plastic resin supplier Eastman Renew is expanding into France by 2025 with the support of five beauty companies committing to supply contracts. CosmeticsDesign spoke with to Tara Cary, segment market manager for Cosmetics and Personal...

The various regulatory, technical and safety hurdles associated with recycled plastics can be overcome with collaboration, says the CTPA (Getty Images)

Recycled plastic challenges can be ‘designed out’, says CTPA chief

By Kacey Culliney

Using recycled plastics in beauty packaging comes with many regulatory and technical hurdles, but these can all be designed out with the right knowledge and collaborative effort, says the director-general of the UK Cosmetic, Toiletry and Perfumery Association...

Mass beauty brands should be treating environmentally-friendly packaging as part of their core brand identity, it shouldn’t just be a niche launch at the top end of the range (Getty Images)

The eco beauty package: ‘Mass brands need to step up more’

By Kacey Culliney

Sustainable packaging innovation must roll out across mass beauty and personal care if any real strides are to be made, and Western European consumers are largely ready for changes, says a Kantar Worldpanel research director.