The Perfect Corp has lifted the lid on virtual try-on data for the nail category that shows how AI and AR technologies are helping to personalize the color nail category and give consumers exactly what they are looking for.
As the lines continue to blur between beauty and wellness products, Cosmetics Design-USA caught up with Neutrogena’s team of experts at CES about its innovative collaboration with UK-based wellness brand Nourished.
Cosmetics brand Barry M has partnered with beauty tech major Perfect Corp to offer virtual makeup try-ons to its UK consumers – a development its CEO says is crucial to staying at the forefront of innovation.
Using Artificial Intelligence (AI) technologies for the personalisation of beauty products is a golden opportunity for industry, particularly within a modern omnichannel model, says Wayne Liu, senior VP and general manager of Perfect Corp.
Today the Estée Lauder Companies’ brand announced the new makeup try-on and product recommendation service as a next-gen version of in-store makeup artist services.
![The 3D-printed, seven-layered gummies could be customized to specific skin care goals and needs [Image: Nourished/Neutrogena]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/article/2023/01/10/neutrogena-talks-nourished-skinstacks-supplement-launch-at-ces-2023/16072211-1-eng-GB/Neutrogena-talks-Nourished-Skinstacks-supplement-launch-at-CES-2023.jpg)
![UK consumers can now virtually test more than 180 SKUs from Barry M's colour cosmetics portfolio [Image: Barry M Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/09/barry-m-partners-with-perfect-corp-for-ai-ar-virtual-try-on-tech-in-uk/12808081-1-eng-GB/Barry-M-partners-with-Perfect-Corp-for-AI-AR-virtual-try-on-tech-in-UK.jpg)
