Cosmetics brand Barry M has partnered with beauty tech major Perfect Corp to offer virtual makeup try-ons to its UK consumers – a development its CEO says is crucial to staying at the forefront of innovation.
Using Artificial Intelligence (AI) technologies for the personalisation of beauty products is a golden opportunity for industry, particularly within a modern omnichannel model, says Wayne Liu, senior VP and general manager of Perfect Corp.
Today the Estée Lauder Companies’ brand announced the new makeup try-on and product recommendation service as a next-gen version of in-store makeup artist services.
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