UK sustainable e-commerce specialist Counter Culture Store is on a mission to make ethical beauty products more discoverable and convenient to buy online – aspects that appeal to a broad set of consumers, its founder says.
Amazon has long been an e-commerce goliath but as it edges deeper into beauty, brands should take note, especially given its model offers a lot of what today’s consumer wants, an expert says.
E-commerce now represents the second-largest channel for cosmetics and toiletries in the UK, with growth outpacing pharmacies and drugstores, creating important opportunities for brands and e-tailers, says GlobalData.
UK e-commerce major The Hut Group has acquired premium British online retailer Cult Beauty in a deal that forms part of an incredible digital surge in beauty and healthcare for the group, says the retail research head at Mintel.
International video entertainment platform TikTok has soared into the beauty spotlight, driven by a plethora of highly engaged creators, and beauty brands will continue to jump aboard up as this rush continues, says Antonia Baildam, brand partnerships...
Beauty continues to chase the digital boom most recently propelled by COVID-19, and creating engaging, impartial and authentic retail spaces is vital to success, says the head of onsite experience at Feelunique.
Beauty shoppers are responding much better to playful online promotions amid the ongoing COVID-19 crisis because they’re looking for fun, says the founder of an e-commerce promotion tool.
Amazon is where most European women shop online for cosmetics and these shoppers place high value on user-generated content to make final purchase decisions, a report finds.
High street beauty brands have a responsibility to create in-store experiences for shoppers and adapt to evolving needs – it’s not about replacing bricks and mortar with digital, says Lush’s global property director.
By Sean Singleton, Managing Director, Your Favourite Story
In these guest articles, ahead of the in-cosmetics Global show next month, Sean Singleton, Managing Director at digital agency Your Favourite Story, explains how brands can use digital to launch their beauty products effectively. Here, he takes a look...
French luxury cosmetic and perfume house Lancôme is launching its online customer experience powered by the Edgecase Product Intelligence Platform as it looks to align the shopping experience with the consumers’ needs.
Amazon reigns supreme in Germany’s personal care e-commerce space not because Germans have an affinity towards it but rather that the country’s retailers and brand sites have left the field open for competitors to swoop in.
Nowadays e-commerce is big business and beauty brands would do well listen to consumers and ensure they have a more personalised online shopping experience if they are to grab the opportunity and make the most of the digital world.
Online sales growth of beauty products has grown in the last few years, and for one of the web’s largest online powerhouses and marketplaces, Amazon, this should all be good news, but is some of the potential being left unfulfilled?
Mobile commerce is set to boost online retail sales making it a very attractive platform for consumer goods, and meaning that beauty brands must start prioritising mobile strategies to reach its audience more effectively.
L’Occitane en Provence is in the final stages of confirming a deal with internet retailer Alibaba, which will see it launch a digital retail platform on the popular Tmall site.
Internet shopping and online research use for beauty products is fast becoming a common practice for consumers giving suppliers a major opportunity to increase their eCommerce sales.
A new study looking at online beauty purchases in North America finds that the majority of consumers now regularly shop online for cosmetics and personal care products.
Shiseido is set to launch 'watashi+', a total beauty service next month in a bid to reinforce its existing official website. According to the company, 'watashi+' will provide newly developed content to offer solutions to customers’...
Beauty business should be targeting mothers when trying to up their online beauty sales, according to recent research from e-commerce market research company comScore.
Tapping into fast-growing sales revenue from its websites, the Body
Shop has made a significant investment in software designed to
increase the efficiency and sales options available for on-line
transactions, reports Simon Pitman.
![Counter Culture Store currently stocks 70+ UK made ethical and sustainable indie brands - many female founded - and hopes to widen its offering further in 2022 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/sustainable-and-ethical-beauty-e-commerce-startup-counter-culture-store-talks-uk-growth-strategy/13124893-1-eng-GB/Sustainable-and-ethical-beauty-e-commerce-startup-Counter-Culture-Store-talks-UK-growth-strategy.jpg)
![All of the benefits of Amazon, notably next-day free deliveries, are why consumers are using the platform for a range of purchases, including beauty [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/13/amazon-beauty-rising-fast-with-experience-led-focus-and-richer-content-offerings-says-croud/13088493-1-eng-GB/Amazon-beauty-rising-fast-with-experience-led-focus-and-richer-content-offerings-says-Croud.jpg)
![Global consumers cite convenience, time-saving and lower prices the key advantages of online shopping, with personalisation and variety and choice becoming more important for beauty and grooming [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/08/uk-beauty-and-grooming-e-commerce-surged-during-covid-and-will-hit-2.45bn-by-2025-says-globaldata/12995204-1-eng-GB/UK-beauty-and-grooming-e-commerce-surged-during-COVID-and-will-hit-2.45bn-by-2025-says-GlobalData.jpg)
![The Hut Group will onboard Cult Beauty's 300+ independent and emerging beauty brands by the end of the year, adding to a string of acquisitions in the beauty and healthcare space in recent years [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/08/09/the-hut-group-acquires-cult-beauty-for-275m-adding-to-its-meteoric-rise-says-mintel/12718170-1-eng-GB/The-Hut-Group-acquires-Cult-Beauty-for-275m-adding-to-its-meteoric-rise-says-Mintel.jpg)
