South East Asian beauty distributor and retailer Aura Prestige is aiming to further expand its footprint in markets such as Indonesia, Malaysia, Singapore and Vietnam, as demand for luxury niche fragrances intensifies in the region.
Fledgeling niche China fragrance label Maison Dixsept has pinpointed how it aims to tap into massive opportunities domestically but has also underlined how it ultimately hopes to grow into an internationally recognised brand.
Cracking Asia from a Western brand’s point of view has long been known to be difficult – from ever-changing regulations to translating a brand’s message in the right way. That's where consultants like Hiro Nakayama come in.
![Aura Prestige is aiming to further expand its footprint in SEA. [Aura Prestige]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/aura-prestige-eyes-big-time-growth-on-the-back-of-niche-fragrance-boom-in-sea/16502120-1-eng-GB/Aura-Prestige-eyes-big-time-growth-on-the-back-of-niche-fragrance-boom-in-SEA.jpg)
![Maison Dixsept ultimately hopes to grow into an internationally recognised brand. [Maison Dixsept]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/04/29/china-s-maison-dixsept-set-on-scaling-brand-up-to-compete-with-international-fine-fragrance-players/12350141-1-eng-GB/China-s-Maison-Dixsept-set-on-scaling-brand-up-to-compete-with-international-fine-fragrance-players.png)
