As consumers opt for products that address the signs of aging and demand more convenience from their daily routine, companies continue to innovate in the cosmetics-skincare hybrid category with color cosmetics boasting anti-aging claims.
Market research firm Mintel has identified Faux Genomics as one of the four key trends set to make it big in 2008. Head consultant for cosmetic research Nica Lewis explains the concept and explores the latest and most exciting developments.