Deciem’s NIOD expands further into France – we want to introduce The Ordinary’s ‘big sister’ 27-Aug-2021 By Kacey Culliney Deciem-owned prestige skin care brand NIOD is launching into a dedicated corner at French department store La Samaritaine – a move the company hopes will push it into the spotlight to follow in the footsteps of sister brand The Ordinary.
![Deciem-owned NIOD offers a range of high-end serums, masks, sprays and emulsions designed to improve skin health with science [Image: Deciem/NIOD]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/08/27/deciem-s-niod-expands-further-into-france-to-chase-the-ordinary-s-insatiable-growth/12772263-1-eng-GB/Deciem-s-NIOD-expands-further-into-France-to-chase-The-Ordinary-s-insatiable-growth.jpg)
