As more and more beauty brands strive to master the social media platform to connect people and interact, digital specialists have found color cosmetics player MAC to be ahead of the game with its strategy.
The beauty industry is no stranger to the term sustainability, and according to market analyst Euromonitor it is going to stay high on the agenda in the coming years, and industry can use it to its advantage.
A list of the most influential beauty blogs in the UK can help brands encourage dialogue and communicate with consumers, according to social media specialist mymarketmonitor.com.
Aloe Vera skin care company Lexli has launched a marketing campaign including social and digital media that is designed to help it succeed in an industry dominated by big players.
Don’t miss this video interview with Robert Marr, chief operating officer of William Reed Business Media which recently acquired Decision News Media publisher of CosmeticsDesign-Europe.com and CosmeticsDesign.com.
Decision News Media, publisher of CosmeticsDesign-Europe.com, CosmeticsDesign.com and 15 other websites serving the international food, nutrition, pharmaceutical and cosmetics industries, has been acquired by the leading UK business-to-business publisher...
