Male consumers worldwide are showing serious signs of increased interest in beauty and cosmetics, so brands must take note and invest in inclusivity efforts for this group, and beyond, says a trend expert.
The men’s grooming market in the Latin American market appears to be waking from a deep slumber, as younger Latinos start to take more interest in their appearance and personal care.
In Latin America the naturals trends has swept the region, impacting product launches across the board. That impact has also been seen in the fast-growing men’s grooming category.
Marketers need to find a way of engaging with male consumers if they want to take advantage of the significant potential that the market presents, according to a Datamonitor report.
![Interest and monthly purchases of beauty and cosmetic products amongst men has risen over the past three years, peaking in early 2020 during COVID-19 lockdowns [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/02/men-s-grooming-booms-and-inclusive-beauty-needs-soar-says-gwi/13061422-1-eng-GB/Men-s-grooming-booms-and-inclusive-beauty-needs-soar-says-GWI.jpg)
