US male grooming brand Manscaped has expanded into the European Union, initially online via its own website and Amazon but over time it will look to secure a brick-and-mortar retail presence, it says.
Dandy is a cosmetics and personal care brand out of Buenos Aires, Argentina, that is focusing in on two of the biggest trends in the Latin America market – men’s grooming and sustainability.
The men’s grooming market in the Latin American market appears to be waking from a deep slumber, as younger Latinos start to take more interest in their appearance and personal care.
The trend for men’s grooming in Latin America is one of the biggest to hit the region in recent years, but that doesn’t mean to say that tapping into this growth potential is easy.
Female consumers tend to be more open to beauty innovations that tap into mood, emotional wellbeing and self-care, but the male demographic still offers promise, says a global Mintel analyst.
We talk to an expert about regulation in the male grooming category, throwing light on some of the specific challenges that anti-aging, hair loss and shaving products present in the U.S. and Europe.
