The British Beauty Council will continue its push to improve reputation, widen education and stimulate and celebrate innovation in UK beauty, following an extremely busy inaugural year, its CEO says.
Sustainability is clearly today’s hot beauty topic, but there remains widespread confusion about what this entails for industry beyond plastic packaging, says the CEO of the British Beauty Council.
Weleda is handing out free product samples in exchange for empty cosmetic packs during London Beauty Week – part of a bigger drive to spark conversation around sustainable packaging, it says.
The British Beauty Council wants to overturn the dated view that beauty has no serious purpose or value and cultivate a more elevated view that celebrates widespread innovation in the sector, its CEO says.
