Consumer engagement in the fragrance category is growing worldwide, fuelled by interest in wellbeing and mood but also seduction as people start to socialise again, says the CEO of L’Oréal.
International beauty major L’Oréal is set to launch a digital version of the shade finder technology behind its customised foundation Le Teint Particulier by Lancôme – a move it says will broaden access to this inclusive beauty offering.
Technology needs need to be the new normal for cosmetics brands when delivering retail-tainment – to simultaneously enhance the customer experience and ensure their safety amid the COVID-19 pandemic, insists a senior exec at Lancôme.
L’Oréal-owned Lancôme has acquired a four-acre organic rose estate in the French perfume region of Grasse – a move it says forms part of wider sustainability goals and its ambition to advance science towards a zero-waste model and further active ingredient...
L’Oréal has reported its strongest sales growth in a decade, with Luxe and Active cosmetics surging significantly and e-commerce growing ‘spectacularly’, according to its CEO and chairman.
Leading luxury beauty brands have been recognised for packaging innovation efforts at the ADF&PCD 2020 trade show in Paris, with 3D printing and sustainability thrust into the spotlight.
L’Oréal-owned beauty major Lancôme has teamed up with infamous fashion photography duo Mert and Marcus for the launch of a luxury coloured cosmetics line.
L’Oréal’s EMEAI travel retail unit established numerous successful experiential campaigns in Dubai Duty Free this year, targeting and engaging Chinese passengers.
Beauty major L'Oréal has launched its YSL perfume Libre after eight years in development, marking part of a flurry of fragrance innovation that it hopes will spruce up Western Europe growth.
Amidst its strongest global sales growth in a decade, L'Oréal says fragrance innovation should liven up the relatively flat sales environment in Western Europe.
Lancôme has designed a revolutionary new anti-ageing skin care
range aimed at the niche male consumer in a bid to stride ahead of
competing manufacturers keen to capitalise on the growing trend.