L'oréal

New molecule Melasyl took 18 years in the making and been launched in formulations for La Roche Posay’s Mela B3 franchise

L’Oréal laboratory head on new anti-pigmentation ingredient Melasyl

By Kirsty Doolan

After 18 years of research, French beauty multinational L’Oréal recently introduced a new molecule Melasyl that’s been used in La Roche Posay’s Mela B3 franchise to intercept skin pigmentation before it starts. We spoke to the company’s head of laboratory...

With Dubey's support, L’Oréal has embraced generative AI for creativity and trialled brands in Web3 and metaverse beauty

L’Oréal CMO on how to market a beauty brand in 2024

By Kirsty Doolan

L’Oréal’s chief digital & marketing officer Asmita Dubey recently won the World Federation of Advertisers’ (WFA) Global Marketer of the Year award. We spoke to her to learn more about her award-winning strategies and how the business is navigating...

Selena Gomez' Rare Beauty has amassed a strong community on social media channels such as TikTok

8 beauty brands that have nailed TikTok marketing strategy

By Sarah Cohen

TikTok had over 1.5bn monthly active users in 2023 and continues to be a quick and cost-effective way to raise brand awareness and visibility. We’ve rounded up the beauty brands that have seen the most marketing success on the app...

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As more consumers continue to seek out derma-based beauty products, brands like CeraVe saw success

Derma beauty sales fuel growth for L'Oréal

By Kirsty Doolan

The French multinational recorded notably strong growth for its derma beauty portfolio, but results in mainland China were disappointing for Q3 2023.

Image: Getty

Mid-year business update: EMEA

By Kirsty Doolan

Business and financial highlights from some of the region's biggest beauty and personal care brands.