NFC-enabled packaging can help to minimise the environmental impact of product packaging, in addition to boosting engagement with consumers, claims a company that has recently worked with Paco Rabanne.
European beauty brands are heavily invested in technology, ahead of their US counterparts, putting the sector in good stead to ‘close the loop’ and develop highly-personalised products, an Accenture executive says.
![NFC-enabled packaging can help to minimise the environmental impact of product packaging. [Paco Rabanne]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/11/04/how-nfc-enabled-packaging-can-help-beauty-brands-aid-the-environment-as-well-as-drive-engagement/12913245-1-eng-GB/How-NFC-enabled-packaging-can-help-beauty-brands-aid-the-environment-as-well-as-drive-engagement.jpg)
