Innovation

Beiersdorf: collaboration breeds innovation

Beiersdorf: collaboration breeds innovation

By Andrew MCDOUGALL

In an exclusive interview at the in-cosmetics event in Hamburg, Beiersdorf R&D corporate director Andreas Clausen tells Cosmetics Design that conversing and sharing ideas with the industry is still leading to some key innovation.

Nivea's In-Shower Body Lotion has been one of the past year's success stories

Beiersdorf R&D head says it’s OK to appreciate external innovations

By Andrew MCDOUGALL

Traditionally cosmetics companies have adopted a ‘not invented here’ attitude, but big benefits can be gained from changing to a ‘proudly found elsewhere’ mindset and being open with external partners, says Beiersdorf’s head of research and development.

Staying one step ahead key to conquering deodorants market

Staying one step ahead key to conquering deodorants market

By Andrew MCDOUGALL

The global market for deodorants is full of intense competition, with the big personal care players all jostling for position; and it appears that new product innovations and technologies are the way to get ahead. 

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