In Vivo

Cosmetics advertisers must get tough on regulators and sharp on data

Cosmetics advertisers must get tough on regulators and sharp on data

By Guy Montague-Jones

The Advertising Standards Authority (ASA) in the UK has snared some of the biggest cosmetics names in regulatory traps because of their advertising claims. CosmeticsDesign.com spoke to Chris Gummer from Cider Solutions to discover who is to blame for...

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