Personal care major Henkel has partnered with global packaging firm Albéa to roll out fully recyclable tubes across its complete oral care portfolio, starting with Spanish toothpaste brand Licor del Polo this month.
Although greener luxury packaging is invariably more costly, this can be outweighed by added value bought about by reusability, argues an expert from Knoll Packaging.
Consumers’ intentions towards green packaging are usually good, but when it comes to making the purchase, value is invariably the priority, an expert from sustainability consultancy Clownfish claims.
The conference programme for next week’s Luxe Pack Monaco event will include a must attend symposium concentrating on how to make green packaging pay dividends.
Changing to green packaging can add to brand value and also reduce manufacturing costs, but setting about doing this presents a unique set of challenges, as an Organic Monitor researcher explains.