The ongoing COVID-19 pandemic has created huge waves of change in consumer thinking, with hygiene, finance and science now the sharp focus in beauty, potentially spelling the end of preservative fears and the free-from movement, says WGSN.
German speciality chemicals major BASF has developed a surfactant using RSPO-certified renewable resources that it says fits with market demand for sustainable, safe and free from personal care products.
Personalisation is here to stay; clean beauty continues to bloom; and the skin microbiota maintains its hold on formulators – all in the context of a rapidly evolving regulatory landscape and important focus on sustainability, according to this year’s...
Beauty and personal care brands have long relied on ‘free from’ claims to communicate clean and non-toxic credentials, but this conversation must change to spotlight safety and efficacy instead, says Mintel.
EU ‘free from’ guidance helps clarify the legal framework behind cosmetic claims and should create a fairer European beauty and personal care market, says the director-general of Cosmetics Europe.
MAKING SENSE OF ‘FREE FROM’ COSMETIC CLAIMS GUIDANCE: PART II
Cosmetics companies making ‘free from’ claims on finished products must closely follow guidance on required criteria for substantiation, carefully considering honesty, fairness and safety, an expert says.
MAKING SENSE OF ‘FREE FROM’ COSMETIC CLAIMS GUIDANCE: PART I
A guidance document released in July on EU cosmetic ‘free from’ claims aims to clarify what is and isn’t allowed by law on finished products, but widespread confusion remains, an expert says.
Weleda’s body butter has been named Europe’s best free from skin care product thanks to its broad array of product qualities and attributes, says the Free From Skincare Awards’ (FFSA) co-founder.
This year’s FreeFrom Skincare Awards have announced their winners, with brands including Harborist, Neal’s Yard Remedies and Green People taking home accolades.
![Searches for 'paraben-free' peaked in July 2020 and in 2022 consumers are now increasingly focused on safety and hygiene [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/08/wgsn-preservatives-report-says-safety-and-hygiene-now-consumer-focus-post-covid/15667323-2-eng-GB/WGSN-preservatives-report-says-safety-and-hygiene-now-consumer-focus-post-COVID.jpg)
