Brand owners have recognised the opportunities that targeting different demographic groups can offer and it is today’s youth who are clued in on green issues and the digital space that could have a big influence on product and packaging.
Following on from the relatively robust performance of the beauty and personal care market as a whole in 2009, which grew 5.1 per cent to reach a value of $4.05bn, skincare, bath and shower and men’s grooming products are expected to witness the most...
Manufacturers of colour cosmetics are tapping into trends from
other segments of the beauty industry and seeking to provide
convenience for the busy consumer to prevent sales from stagnating,
according to Euromonitor.
With the male grooming trend taken to the heart of many a marketing
campaign, sales growth figures are said to have plateaued, with
industry insiders now hoping that new innovations in the sector,
such as male cosmetics, will turn...
Male grooming has reached such heights that a new term has been
coined for the section of men that are outside of the traditional
brackets. The 'Ubersexual man' is said to be a potential goldmine
for global manufacturers...
A recent Euromonitor report has suggested that it is the image
conscious female consumer that is driving the recent sales surge in
beauty supplements, a surge that looks set to continue with
persisting emphasis being placed on personal...
The latest new product launches in the body care category are
reflecting the increasing move towards natural ingredients.
Simon Pitman reports on a category that is continuing to
develop increasingly sophisticated functional products...
Volume growth of cosmetics and toiletries in Morocco declined
across many sectors particularly in colour cosmetics, skin care and
fragrances. According to a new report from Euromonitor, this is due
to a shift towards Islamic values...
As the Russian economy stabilises and improves, Avon says that the
country is its fastest growing market and Euromonitor predicts huge
growth over the next 10-15 years, with a potential cosmetics and
toiletries market of US$15-18...