The Ukraine hair care market is said to be on the rise, one
more reason for the increasing importance that emerging
markets such as this are playing in
international cosmetic manufacturer's strategies.
L'Oreal has laid heavy emphasis on the growing significance of
emerging markets in its future plans to continue strong sales
growth and to further consolidate its place as the worlds leading
L'Oreal has met its targets for 2006 after reporting a strong
fourth quarter results, driven by renewed vigour in the Western
European markets and a continued strong performance in new markets
such as Russia and China.
As part of Beiersdorf's effort to grow the worldwide presence of
its Nivea brand, the company says it will be focusing on the
rapidly expanding Eastern European markets of Romania and Bulgaria
in an effort to raise awareness...