Men showed strong engagement with beauty and personal care in 2016, and brand campaigns and launches rose to meet their demand. Here, we take a look back at some of the most innovative industry moves in male grooming.
Once a key buzzword in beauty trends, is it fair to say male grooming has now lost its edge? We take a look back through our archives at recent shifts in the category, and consider where opportunities may still lie ahead.
The Anglo-Dutch consumer goods giant has expanded its footprint in the men’s grooming space with the acquisition of Dollar Shave Club, one of the fastest growing personal care businesses in North America.