Colour Cosmetics

How K beauty is shaping the Asian colour cosmetics category

Special Newsletter - Colour Cosmetics

How K beauty is shaping the Asian colour cosmetics category

By Natasha Spencer

In our first Cosmetics Design Asia special newsletter of the year, we are focusing on evolving trends and industry developments that impact the growing colour cosmetics sector in APAC.

Celebrity status not enough for today’s make-up consumer

Celebrity status not enough for today’s make-up consumer

By Andrew MCDOUGALL

There used to be a time when celebrity endorsement was enough to sell a product but those days may be gone now as consumers would rather see an ambassador as a person who represents their age in make-up ads.

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