Covid-19

Consumers have made a link between the singularity event of COVID-19 and planetary change; propelling sustainability concerns to the fore (Getty Images)

COVID-19 Consumer Shifts Close-Up - Part II

Beauty can expect ‘two waves’ of sustainability interest post-COVID

By Kacey Culliney

The ongoing COVID-19 crisis has accelerated consumer focus on sustainability and planetary change, with a first wave of dominant interest set to splash over the next 18 months and drive sentiments mainstream by 2022, says an expert consultant.

Swathes of people worldwide are now balancing professional and personal life from the home - a significant shift in consumer trends set to last some time (Getty Images)

COVID-19 Consumer Shifts Close-Up - Part I

COVID-19 has triggered an ‘enduring focus on the home’, says expert

By Kacey Culliney

Consumers worldwide are increasingly focused on the space they call home during the COVID-19 crisis, as professional and personal lines blur with work-from-home models. And this has created an important shift in how consumers integrate beauty into their...

Consumer expectations on how beauty can fulfil wider wellness needs have risen and brands need to follow fast and effectively (Getty Images)

Special Edition: Holistic Health & Wellness – Formulating for Wellbeing and Anti-Ageing

Mintel: Total wellness now ‘integral’ to beauty routines

By Kacey Culliney

Beauty consumers consider holistic wellness as integral to their daily routines, particularly as stress and mental health have taken over the conversation amidst COVID-19, says the associate director of global beauty and personal care at Mintel.

Beauty 4.0 Podcast by CosmeticsDesign-Europe speaks to Outform on beauty retail, AR, e-commerce and more

Listen to Beauty 4.0 – A podcast by CosmeticsDesign-Europe

Retail expert: COVID-19 has ‘turbo-charged’ the digital beauty experience

By Kacey Culliney

The future of beauty retail will see a unified commerce approach connecting online and offline that relies on data to provide highly tailored shopper journeys, experiences and products, says Simon Hathaway, EMEA MD of retail strategy agency Outform.

Products that empower consumers to transition peacefully from day to night during pandemic living will see an uptick in the coming months - think sleep prep body care and soothing hair routines (Getty Images)

Special edition: Holistic Health & Wellness – Formulating for Wellbeing and Anti-Ageing

'Twilight beauty' rituals to soar amid ‘major concern’ for wellness: WGSN

By Kacey Culliney

Post-pandemic consumers are concerned about health, immunity and wider wellness which will translate into an uptick in beauty products that offer mindful and relaxing rituals to bookend days, says the director of beauty at WGSN.

From safety-first thinking to support local shopping, CosmeticsDesign-Europe takes you through nine ways beauty consumption changed during COVID-19 this year (Getty Images)

Trend reflections: 9 ways COVID-19 changed beauty consumption in 2020

By Kacey Culliney

The ongoing coronavirus (COVID-19) pandemic has mightily impacted consumer behaviour, with many upcoming beauty trends fast-forwarded and new purchase and usage patterns appearing. Here, CosmeticsDesign-Europe brings you the nine ways beauty consumption...