Although the US market for fragrances has shown a distinct downturn
in recent years, an upturn in 2004 was driven by rising demand from
the Hispanics market, combined with the continued strength of big
name endorsements. Simon Pitman...
Tennis star Andy Roddick has signed an exclusive license agreement
with Parlux Fragrances to launch a signature fragrance under his
own name. Parlux expects to launch the fragrance before spring 2006
and it is said that Roddick will...
Sales of leading brands to mass retailers and the use of big stars
such as Elizabeth Taylor, Catherine Zeta-Jones and Britney Spears
in its advertising campaigns helped boost Elizabeth Arden's sales,
though operating loss was...
Elizabeth Arden has announced that Britney Spears will launch a new
fragrance, called 'Curious', in the autumn. Jennifer Lopez,
meanwhile, has announced an encore to her best-selling Glow by J
Lo, which is due on the shelves...
Cosmetics maker Elizabeth Arden, a company not particularly known
for its teenage appeal, is bringing Britney Spears on board to
develop her own fragrance. The deal has been cited as 'risky' by
analysts, raising more controversy...