Global integrated agency Impero has researched how challenger brands can redefine beauty advertising for younger consumers. Its Head of Strategy Charlotte Willcocks shared her insights.
Brand leaders like Avonda Urben and Keech Combe Shetty believe there ought to be specialized skin care products for the bikini area and vagina—in much the same way that women have specialized skin care for the face, the eye area, the décolleté; oral care...
The global, natural ingredient-based cosmetics company has announced its results for the period ending September 2017, revealing that progress is being made particularly with its online offering.
The fall installment of the twice-yearly industry event took place late last week in Santa Monica, California, bringing cosmetics and personal care industry executives together for networking, brainstorming, and ideas sharing.
A new market report from digital analysts L2 has revealed that more established players in the hair care market are coming up against increasingly fierce competition from independent brands.
German manufacturer most famous for its cork sandals, Birkenstock, is taking the plunge into skin care, hoping to maximise on its ‘wholesome’ brand image to court consumer demand for naturals.
The packager and hair care maker worked closely together to develop premium-style containers for Kenra’s new line of Snail CC Creme for hair care products.
Bulldog, male grooming brand, has won an award from a major UK retailer for its ‘Original Moisturiser’ product - here, the brand gives us the lowdown on how to stay ahead.
DKSH, the leading market expansion services provider with a direct focus on Asia, is progressing its partnership with hair care producer Henkel in Singapore, by extending the alliance to include products by hair cosmetic brand Schwarzkopf.
At a CEW event last week in New York City, executives from the multinational personal care company spoke about how Unilever is leveraging the stories behind its core brands to premiumize its products.
According to Shiseido CEO Masahiko Uotani, although Japanese beauty brands are on top of technology, functionality and service, there's still some work to be done on brand identity and connecting with the consumer.
Unilever flexes its skin care muscle once again this time agreeing to buy clinical brand Murad, as it looks to further enhance its position in the market and ‘complement’ recent acquisitions.
Although a cosmetic brand might have a high level of social media engagement, ensuring that this leads to real advocacy of brands often means going that extra mile, a new SurveyMonkey study shows.
When Burberry took its beauty business in-house in April 2013 all eyes were on to see how one of the world’s best known fashion brands would position itself in the beauty market and it has definitely helped according to its new product development team.
The importance of packaging in creating identity for men’s grooming means there is set standards for brands to conform to; but opportunities lie in standing out from the traditional offerings and communicating innovation.
Online sales growth of beauty products has grown in the last few years, and for one of the web’s largest online powerhouses and marketplaces, Amazon, this should all be good news, but is some of the potential being left unfulfilled?
It was a slow summer for many of the cosmetics industry’s big players and CosmeticsDesign-Europe.com takes a look at how this affected five of the manufacturers in Europe and what their plans are for the future.
Creating brand loyalty appears to be beneficial in the skin care arena, particularly facial care, but isn’t always the case for other personal care categories such as colour cosmetics.
In a bid to attract a host of new consumers to its skin care products, Simple is launching a £7m ‘City Skin’ campaign, which highlights the increased likelihood of sensitive skin for those consumers living in urban areas.
With the summer season now in full swing, brands are mobilizing to respond to the seasonal focus on sun care, with 2014 seeing several key trends coming to the fore in the category, including anti-ageing, multi-functionality and the courting of specific...
Unilever has selected seven digital companies to each pair up with one of its brands, in a start-up accelerator scheme with which the multinational consumer goods company hopes to advance its digital profile.
In a video planted across the web, L’Oreal’s has released a new ‘brand manifesto’ which looks to re-imagine the company’s identity as a more accessible brand for consumers, in its latest marketing move.
Matching the right product and ensuring consumer engagement is vital to staying ahead in beauty e-commerce, and mobile is tipped to grow in the next few years.
Estée Lauder has made two senior appointments with Chris Good promoted to President, United Kingdom and Ireland, and Sandra Main promoted to Global Brand President, La Mer.
Shikatani Lacroix, a branding and design agency that works across sectors including that of the beauty industry has uncovered the best way for companies to obtain brand alignment which will ultimately help them to better connect with the consumer in the...
When your brand is as well-known as Nivea every pack design becomes important to maintain its image. With this in mind, Beiersdorf set a specific project for packaging supplier Global Closure Systems for its latest skin care product.
Procter & Gamble and Alexander McQueen have announced that the former’s Prestige business has signed a contract to enter into a license agreement to manufacture and sell designer fragrance products.
A solid foundation in the skin care market has helped Neutrogena boost its position in the sunscreen field and familiarize these products with consumers.
According to Euromonitor expert Irina Barbalova, the industry has seen a definitive shift in skin care product positioning which can be seen through "category cross overs, multitasking, multi-functionality and generally a more holistic approach to...
Ingredients player Inolex is expanding its operations into some of the fast-growing Asian markets, as well as readying the launch of a natural silicones alternative.
In a crowded and competitive skin care market, consumer giant Unilever has drawn on new packaging and a new formulation of its Vaseline lotions in order to stand out from the crowd.
Male grooming has moved away from the ‘metrosexual’ tag and become much wider accepted, but brands and retailers are urged to steer clear of overtly ‘female’ brands, making branding, packaging and dedicated retail channels important to future growth according...
Incorporating therapeutic skin care products into their range may be the key for future success as the market sees significant growth, according to market analyst Euromonitor.
Following its research into natural and organic cosmetic brands which found that some companies do not meet their natural claims, Organic Monitor has announced that Intelligent Nutrients has scored the highest of brands in North America for its high level...
As part of its efforts to expand into the European market, design, print and packaging firm Multi Packaging Solutions (MPS) has opened a London office.
Estée Lauder is continuing its mission to grow its key brands with the appointment of Caroline Geerling as president of the Tom Ford Beauty brand and new business.
Dermalogica has sent a letter out to all of its stockists in the UK and run an ad in the nation’s Daily Mail newspaper, claiming the retailer is unauthorised to sell its products.
UK-based provider of ceramic hair stylers and products, ghd, has enlisted specialist marketing agency Greenlight to enhance its branding and positioning on the internet.
Estée Lauder will be extending the reach of its Jo Malone luxury
skin care and fragrance brand in Asia in partnership with the Lane
Crawford Joyce Group.
Luxury US skin care brand Philosophy has been bought up by the
Carlyle Group, in a move that aims to further expand the brand's
product portfolio and retail reach.
Inter Parfums is to develop and market a range of fragrance, sun
care and and skin care related products for sports and clothing
brand Quiksilver in a move that expands on the company's burgeoning
brands portfolio.
