With Instagram moving into Snapchat’s traditional field of ‘stories’, the power of beauty influencers across social media is likely to strengthen as they maximise the ever-growing number of platforms with which to reach viewers.
Beauty consumers in the UK are more likely to post a picture of themselves online, share content and engage with brands on social platforms and blogs than look at celebrities using cosmetics products.
The power of blogs, Twitter and Facebook to drive marketing strategies and influence purchasing decisions is undeniable; but, companies need to remember that legally the same rules apply online as offline.
The rise and rise of consumer blogging is having a marked affect on the development of both cosmetics brands and products, as companies increasingly take note of feedback.
A list of the most influential beauty blogs in the UK can help brands encourage dialogue and communicate with consumers, according to social media specialist mymarketmonitor.com.
