Shifting consumer priorities was the thread running through many of this year’s Marketing Trends presentations at the in-cosmetics Global show in London, reports event consultant Imogen Matthews.
Hygge - a Danish idea used to describe the feeling or mood that stems from making every day moments more meaningful, beautiful or comfortable - has become a something of a cultural buzzword in recent months. Now, it’s beginning to influence beauty.
A new study in the UK has revealed that consumers have begun to question the efficacy of organic beauty products, with a majority stating these products are normally overpriced.
Internet shopping and online research use for beauty products is fast becoming a common practice for consumers giving suppliers a major opportunity to increase their eCommerce sales.
Mascara, fragrance and foundation are key accessories in British women’s handbags, although they do not seem to be aware of the value of these products.
A masterclass on advertising health and beauty products and treatments in light of the new UK codes coming into force in September is being held next week.
Health and beauty products are being targeted by organized crime
rings and resold on internet sites, according to the National
Retail Federation (NRF).
Claims that collagen extracted from the bodies of executed
Chineseprisoners could find its way into European beauty products
have sparkedcalls for immediate controls on substances used
ascosmetic 'fillers'.
Only a fifth of health and beauty products purchased by ethnic
consumers in the US are specifically formulated for that market,
according to a report published by market research company Packaged
Facts.