As the Direct-To-Consumer (DTC) beauty market continues to carve out a bigger share of the retail landscape, using the right tools to fine tune digital retail platforms has become make or break.
A new PowerReviews survey focusing on beauty consumer trends underscores how the spending patterns of some consumers groups are still showing an upward trajectory, despite many household budgets continuing to be squeezed in the last couple of years.
Temporary retail spaces offer beauty brands opportunity to build hype and drive community post-pandemic – both key in an increasingly competitive UK market, says Mintel.
Colgate, Lifebuoy, Dove and Sunsilk have fiercely and consistently expanded reach over the years, edging into new categories and plugging new consumer needs to stay on top of the fast-moving consumer goods race – action other industry players can aspire...
Colgate, Lifebuoy, Dove and Sunsilk are the most chosen beauty and personal care brands in the world, but L’Oréal Paris is the ‘biggest online adopter’, according to Kantar Worldpanel’s 2022 Brand Footprint.
Unified commerce where online and offline are intrinsically linked, a sharper and smarter focus on data, and investment in the metaverse must be the future focus for beauty brands and retailers, says a retail expert.
The number of Instagram followers opting in to receive beauty samples and information from brands is higher when campaigns are led by large-scale influencers versus micro influencers, according to beauty sampling tech startup Odore.
The plethora of influencer-created beauty content online continues to swell worldwide, and brands should monitor it closely as it provides an important feedback loop that can unlock innovation and power business growth, says a specialist.
Global brand growth in beauty and personal care requires strong and consistent performances in key, number one markets first and foremost, says the global thought leadership director at Kantar Worldpanel.
A deep dive into Kantar Worldpanel 2021 Brand Footprint
Colgate, Lifebuoy and Dove are the most chosen beauty and personal care brands in the world, with a hygiene focus driving growth in an otherwise flat market, according to Kantar Worldpanel’s 2021 Brand Footprint.
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Beauty apps have fast become the go-to tool for mass consumers looking to better understand products and routines, but industry has made some obvious design mistakes and needs to re-shift thinking to grow long-term engagement, says Maria Semykoz, co-founder...
Video-sharing platform TikTok is a promising space for beauty brands – big and small – to build up meaningful communities and consumer buzz in an increasingly saturated market, say the company's brand partnership managers.
Beauty shoppers are responding much better to playful online promotions amid the ongoing COVID-19 crisis because they’re looking for fun, says the founder of an e-commerce promotion tool.
Beauty has weathered waves of uncertainty during the ongoing coronavirus (COVID-19) pandemic, and pop-up stores or curbside pick-up locations could be the key to a much-needed business boost, say two retail experts.
Colgate, Lifebuoy and Sunsilk are the most chosen beauty and personal care brands in the world, but Nivea steals the top spot in Europe, according to Kantar Worldpanel’s 2020 Brand Footprint.
The beauty world will look very different in ten years, polarised by the push and pull between nature and technology and a consumer battle between digital connection and the desire to disconnect, says Mintel.
Brand extensions and format innovations have fuelled growth for Unilever’s beauty and personal care unit for the second quarter of 2019, but more must be done to bolster sales, its CEO says.
The market insight firm has released a report on the premium makeup segment, offering a ‘how-to’ guide for beauty players looking to make it big in prestige beauty.
Cosmetics Design spoke with You Tube beauty blogger Tina Yong, to ask her about how influencers like her are helping to shape the cosmetics and personal care industry.
According to market researcher, Mintel natural ingredients will drive beauty innovation over the next decade as beauty manufacturers work on new generations of products that will satisfy consumers needs for speed and efficacy.
Beauty brands in the EU are missing a trick if they avoid using online marketplace Amazon as digital agency L2 says that working with the e-tailer benefits brands by giving them more control over distribution, as well as heightened search visibility and...
With a new cosmetics range about to be launched by yet another vlogger, Cosmetics Design takes a look at the strong influence that YouTube beauty reviewers continue to hold over the beauty industry.
German consumers may spend more on cosmetics than any neighbouring market in Europe but there is still a huge gap in the market for beauty firms to sell through digital channels, as e-commerce remains low.
With a recent report by marketing and advertising software company Pixability revealing that cosmetics brands are losing out in the digital marketing space to the ever-growing influence of beauty video bloggers, the true value of non-professional product...
Social media photo sharing platform Instagram is opening up a big opportunity for beauty brands to utilize user generated content and grow eCommerce channels.
![And the brighter and more Instagram-worthy, the better, as UK beauty market competition heats up [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/beauty-pop-ups-can-build-hype-and-community-in-competitive-uk-market-says-mintel/15821988-1-eng-GB/Beauty-pop-ups-can-build-hype-and-community-in-competitive-UK-market-says-Mintel.jpg)
![Leading beauty brands are expanding into new categories, new need sets and new consumer moments - all key to maintaining global success in the wider fast-moving consumer goods (FMCG) market [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/kantar-worldpanel-brand-footprint-2022-beauty-brand-success-based-on-expansion-strategies/15688815-1-eng-GB/Kantar-Worldpanel-Brand-Footprint-2022-beauty-brand-success-based-on-expansion-strategies.jpg)
![Colgate remains the most-chosen beauty and personal care brand in the world, entering into the 'brands of the decade' because of its successful growth [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/03/top-50-brands-2022-kantar-worldpanel-brand-footprint-spotlights-colgate-lifebuoy-dove-and-sunsilk/15653286-1-eng-GB/Top-50-brands-2022-Kantar-Worldpanel-Brand-Footprint-spotlights-Colgate-Lifebuoy-Dove-and-Sunsilk.jpg)
![Consumers are in-store but on their phones at the same time, opening up key opportunities for brand-driven experiences and unified commerce [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/06/beauty-retail-future-trends-are-unified-commerce-data-and-the-metaverse-says-outform-md/13070635-1-eng-GB/Beauty-retail-future-trends-are-unified-commerce-data-and-the-metaverse-says-Outform-MD.jpg)
![Instagram beauty influencers with 1+ million followers drive higher opt-in returns for digital sampling campaigns compared to their micro counterparts with less than 50,000 followers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/18/influencer-beauty-campaigns-with-free-samples-stronger-amongst-major-influencers-with-1-million-followers/12933078-1-eng-GB/Influencer-beauty-campaigns-with-free-samples-stronger-amongst-major-influencers-with-1-million-followers.jpg)
![Content creators are creating more content across a wider variety of channels, and consumer engagement with this content is at an 'all-time high' [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/20/influencer-marketing-in-beauty-continues-to-surge-with-great-emea-promise-says-tribe-dynamics/12660791-1-eng-GB/Influencer-marketing-in-beauty-continues-to-surge-with-great-EMEA-promise-says-Tribe-Dynamics.jpg)
![Exemplary brands that have maintained strong performances in key markets are Lifebuoy, Dove and Dettol - helping overall growth and strength worldwide [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/beauty-brand-growth-strategy-must-focus-on-key-large-markets-says-kantar-worldpanel-exec/12555557-1-eng-GB/Beauty-brand-growth-strategy-must-focus-on-key-large-markets-says-Kantar-Worldpanel-exec.jpg)
![Lifebuoy and Dettol - two personal care brands heavily focused on hygiene - were the fastest-growing in the world during the period [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/05/24/top-50-beauty-brands-2021-from-kantar-worldpanel-brand-footprint-show-colgate-lifebuoy-and-dove-most-chosen/12505282-1-eng-GB/Top-50-beauty-brands-2021-from-Kantar-Worldpanel-Brand-Footprint-show-Colgate-Lifebuoy-and-Dove-most-chosen.jpg)
