If the beauty industry wants to create real change it needs to shift how it defines its moving parts, and thinking of beauty consumers as beauty citizens could be the first step, says the chair of the B Corp Beauty Coalition supervisory board.
While B corps are generally working towards improved social and environmental impacts in their industry, the newly formed B Beauty Coalition believes open collaboration could mean real progress.
Big Brand Talks - In conversation with today's beauty leaders
Dutch beauty major Rituals has achieved B Corp status after three years of transformation, forming part of a much wider vision to blur the beautiful with the good, according to its CEO.
A round-up of CosmeticsDesign-Europe’s most-read news from March 2021 shows interest in Colgate-Palmolive’s design-led innovation strategy, Garnier’s Leaping Bunny certification and L’Oréal and Typology’s green beauty objectives.
French direct-to-consumer (D2C) startup Typology has achieved B Corp certification just two years after launch – a move of great significance to its founder who wants to carve out a positive impact brand.
The Body Shop has spent two years building a solid supply chain with Plastics for Change in India to source Fair Trade recycled plastic and plans to integrate these materials across its global recycled plastics portfolio within three years.
![A beauty citizen could be considered 'an individual who is conscious of their role in society and is keen to protect the beauty of nature as to improve their own sense of beauty' [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/11/29/b-corp-beauty-coalition-wants-to-drive-concept-of-beauty-citizen-for-sustainable-change/15979430-1-eng-GB/B-Corp-Beauty-Coalition-wants-to-drive-concept-of-beauty-citizen-for-sustainable-change.jpg)
![Rituals this week achieved B Corp Certification following a three-year transformation period - an important step in its wider sustainability vision [Image: Rituals]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/12/rituals-ceo-talks-b-corp-certification-and-sustainable-beauty-vision-for-the-future/13147643-7-eng-GB/Rituals-CEO-talks-B-Corp-certification-and-sustainable-beauty-vision-for-the-future.jpg)
