If the beauty industry wants to create real change it needs to shift how it defines its moving parts, and thinking of beauty consumers as beauty citizens could be the first step, says the chair of the B Corp Beauty Coalition supervisory board.
While B corps are generally working towards improved social and environmental impacts in their industry, the newly formed B Beauty Coalition believes open collaboration could mean real progress.
Big Brand Talks - In conversation with today's beauty leaders
Dutch beauty major Rituals has achieved B Corp status after three years of transformation, forming part of a much wider vision to blur the beautiful with the good, according to its CEO.
A round-up of CosmeticsDesign-Europe’s most-read news from March 2021 shows interest in Colgate-Palmolive’s design-led innovation strategy, Garnier’s Leaping Bunny certification and L’Oréal and Typology’s green beauty objectives.
French direct-to-consumer (D2C) startup Typology has achieved B Corp certification just two years after launch – a move of great significance to its founder who wants to carve out a positive impact brand.
The Body Shop has spent two years building a solid supply chain with Plastics for Change in India to source Fair Trade recycled plastic and plans to integrate these materials across its global recycled plastics portfolio within three years.
![A beauty citizen could be considered 'an individual who is conscious of their role in society and is keen to protect the beauty of nature as to improve their own sense of beauty' [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/11/29/b-corp-beauty-coalition-wants-to-drive-concept-of-beauty-citizen-for-sustainable-change/15979430-1-eng-GB/B-Corp-Beauty-Coalition-wants-to-drive-concept-of-beauty-citizen-for-sustainable-change.jpg)
![Rituals this week achieved B Corp Certification following a three-year transformation period - an important step in its wider sustainability vision [Image: Rituals]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/12/rituals-ceo-talks-b-corp-certification-and-sustainable-beauty-vision-for-the-future/13147643-7-eng-GB/Rituals-CEO-talks-B-Corp-certification-and-sustainable-beauty-vision-for-the-future.jpg)
![Industry is going to have to turn showering on its head with new ways of washing, smart product concepts and more [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/11/15/beauty-environment-trends-to-see-cold-showers-rise-so-industry-needs-to-innovate-says-hint-futurology-founder/15944933-11-eng-GB/Beauty-environment-trends-to-see-cold-showers-rise-so-industry-needs-to-innovate-says-Hint-Futurology-founder.jpg)
![Women want a more open discourse about the menopause, presenting beauty and wellbeing companies an important opportunity to engage in this space and better understand consumer needs [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/10/menopause-beauty-and-wellbeing-cosmeticsdesign-europe-nutraingredients-expert-webinar-future-brainstorm/15837311-1-eng-GB/Menopause-beauty-and-wellbeing-CosmeticsDesign-Europe-NutraIngredients-expert-webinar-future-brainstorm.jpg)
![Earlier this year at CEW 2022, Amorepacific unveiled its concept 'Mind-linked bathbot' technology that used neuroscience tools to design bath bombs to align with real-time consumer emotional needs [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/amorepacific-says-neurosciences-key-to-personalised-beauty-details-mind-linked-bathbot-tech-as-example/15825885-1-eng-GB/Amorepacific-says-neurosciences-key-to-personalised-beauty-details-mind-linked-bathbot-tech-as-example.jpg)
![Many precursors of the metaverse already exist - the likes of Virtual Reality (VR) and Augmented Reality (AR) - but the true potential remains some years off [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/13/meta-and-instagram-talk-metaverse-beauty-potential-over-next-10-15-years/15765246-2-eng-GB/Meta-and-Instagram-talk-metaverse-beauty-potential-over-next-10-15-years.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/12/15/watch-beauty-trends-2022-global-cosmetic-insights-from-cosmeticsdesign/13094848-1-eng-GB/WATCH-Beauty-trends-2022-Global-cosmetic-insights-from-CosmeticsDesign.jpg)
![Almost three-quarters (72%) of women worldwide are now focused on looking healthy rather than young after the pandemic [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/avon-power-in-ageing-report-finds-women-want-to-look-healthy-not-young/15637269-1-eng-GB/Avon-Power-In-Ageing-report-finds-women-want-to-look-healthy-not-young.jpg)
![There are huge numbers of brands and manufacturers offering super-smart beauty products, tools and services as technology continues to evolve rapidly [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/05/beauty-tech-2022-trends-see-tinder-style-apps-jewellery-nfts-and-printable-temporary-tattoos/15572879-1-eng-GB/Beauty-tech-2022-trends-see-Tinder-style-apps-jewellery-NFTs-and-printable-temporary-tattoos.jpg)