Consumers worldwide are increasingly focused on the space they call home during the COVID-19 crisis, as professional and personal lines blur with work-from-home models. And this has created an important shift in how consumers integrate beauty into their...
COVID-19 has created a dramatic and far-reaching shift in consumer habits, accelerating e-commerce, highlighting hygiene and hands, and soaring self-care to the top of the beauty agenda, according to Euromonitor International.
Over the next two years, consumers will use hair colour to express individuality as mask-wearing becomes the new normal in a post-COVID world, propelling a raft of opportunities in DIY hair treatment and dye kits, says WGSN.
UK health and beauty retailer Superdrug has reported a significant uplift in DIY hair colour kits and self-care facial masks and body creams during coronavirus lockdown, signalling continued consumer interest in looking and feeling good, it says.