Market Trends

Goodman advised businesses to choose a sustainability accreditation that has a third-party audit for extra transparency (Image Getty)

How to choose a sustainability accreditation

By Kirsty Doolan

As more cosmetics businesses strive to become greener, achieving a sustainability certification can be a great way to differentiate your business and show your customers that you’re an ethical company that prioritises their eco concerns.

The L’Occitane Group is set to acquire the Florence-based home scent brand (Image: Dr. Vranjes Firenze Instagram)

L’Occitane Group acquires Dr. Vranjes Firenze

By Kirsty Doolan

The group has bought luxury Italian home fragrance brand Dr. Vranjes Firenze, as part of its “strategy to build a geographically balanced portfolio of strong premium beauty and fragrance brands”.

It's been a regulations-packed year for the cosmetics and personal care industry (Image: Getty)

Cosmetic regulations round-up: 2023

By Kirsty Doolan

From PPWR to MoCRA, EPR and deforestation laws, it’s been a regulations-heavy time for the cosmetics industry across the globe. We recap some of the most important regulatory updates in 2023 for companies that sell in the EU, UK and beyond...

2024 Trends © GOCMEN Getty Images

From the experts: 2024 Beauty Trend Forecasts

By Cassandra Stern

In this Q&A, we interviewed Eleonora Mazzilli, Trend Localization & Business Development Director, North America at insights platform BEAUTYSTREAMS; Rohan Widdison, CEO of cosmetics manufacturer New Laboratories; Monica Ademino, Executive Director,...

Certifications like B Corp can be helpful to assess the impact of a business, as well as showcase ESG credentials to potential customers or employees

Should your business get B Corp-certified?

By Kirsty Doolan

With a spotlight being shone on all aspects of environmental, social and governance (ESG), being awarded certifications from a body such as B Corp can help prove your credentials to potential customers and likeminded businesses. We spoke to some brands...

More businesses may face accusations of 'greenwashing' as we head into 2024 (Image:Getty)

How can you avoid ‘greenwashing’ accusations?

By Kirsty Doolan

As 2024 dawns among a flurry of new EU regulations designed to make our industry more sustainable, it’s clear that the topic of how to avoid greenwashing claims should be top of every business agenda.

Beauty and personal care products that appeal to one or more of the senses are a guaranteed way to differentiate a brand or product

Seeing sense: innovating in sensory beauty

By Kirsty Doolan

The focus on textures and new experiences in beauty products, often driven by TikTok, shows no signs of waning popularity. What’s new in this rising trend?

Parabens in beauty products: EU law

Exploring EU regulations: Parabens

By Kirsty Doolan

As the first in a three-part series on the most misunderstood cosmetic and personal care ingredients, we explore the current scientific understanding of the use of parabens in cosmetics, with a specific focus on the EU’s Regulation 1223/2009 framework.

Selfnamed said it's aimed at entrepreneurs looking to start or expand their skin care business; to enable them to sell their own products and build their own brand

Start the week with a startup: Selfnamed

By Kirsty Doolan

Every fortnight we talk to a game-changer startup business about why it exists and how it plans to transform the industry. This week we spoke to CEO and co-founder of Selfnamed, Anete Vabule, about how it plans to make it easier for budding entrepreneurs...

Microbiome-related claims are just one of the drivers for the oral care category (Image: Getty)

What’s driving the oral care category now?

By Kirsty Doolan

The focus on holistic wellness in recent years has boosted the oral care market, as more people realise the link between maintaining oral hygiene and having better general health. We explore what else is driving the category as we venture into 2024…

Spotlight on ‘stress-relief’ beauty

Spotlight on ‘stress-relief’ beauty

By Kirsty Doolan

Neurocosmetics, psychodermatology, or stress-relief beauty. Whatever you want to call it, there is an uprising of new brands and ingredients that are aiming to help people battle the stress epidemic via their beauty and personal care routines.

The Future Laboratory's forecast said that AI can

The Future Laboratory highlights trends for society in 2024

By Kirsty Doolan

Market intelligence and trends forecasting company the Future Laboratory has advised on the topics that are set to impact the social landscape for the year ahead, and therefore impact consumers' expectations from brands, with a special focus on using...

WGSN reveals beauty trends for 2024 and beyond

WGSN reveals beauty trends for 2024 and beyond

By Kirsty Doolan

Trend forecaster WGSN has released its predictions for the cosmetics industry for next year. Scroll through to discover the trends and see the AI-generated images it has used to illustrate them.

NPD for Autism © nambitomo Getty Images

Trend forecaster: Beauty product NPD for consumers with ASD and SPD

By Cassandra Stern

As more people are diagnosed with autism spectrum disorder and sensory processing disorder yearly, cosmetics and personal care product ingredient manufacturers, suppliers, and formulators can draw inspiration from products developed for consumers with...

 CEO Anastasia Georgievskaya said the software is being used by some beauty and personal care companies to easily 'test out' the potential effects of a certain skin care line on different population cohorts

Start the week with a startup: Haut.AI

By Kirsty Doolan

Every fortnight we talk to a game-changer startup business about why it exists and how it plans to transform the industry. This week we spoke to Anastasia Georgievskaya, CEO of Haut.AI, the company behind generative AI tool SkinGPT.

The pressures of inflation have turned more consumers into 'value hackers ' who seek out dupes and deals, according to Euromonitor (Image: Getty)

6 things beauty consumers will expect in 2024

By Kirsty Doolan

As we head towards a new year, we’ve sought out evidence-based insights from industry analysts to get a glimpse into the mind of beauty consumers. Read on to discover what they will want, need and expect from brands and products in the next year.

Image: Getty

10 beauty technology innovations to watch

By Kirsty Doolan

The technology available to serve the beauty and personal care industry is changing at lightening speed. We’ve rounded up some of the most innovative gamechangers – whether they are disrupting the product development process, overhauling ingredients testing,...