Archives for October 1, 2008

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Study shows that cause marketing increases sales

By Simon Pitman

A new study shows that cause marketing, such as Estee Lauder’s breast cancer campaign, means that associating products and brands with good causes can help to boost sales.

Croda pledges to help customers go green

By Simon Pitman

Leading personal care ingredients supplier Croda has launched a ‘Green Guide’ designed to help its customers formulate more natural and eco-friendly products.