BASF's Personal Care business profile

BASF Personal Care

BASF’s Personal Care business is the world’s leading supplier of high performance ingredients for the personal care industry. As part of BASF’s Care Chemicals division, the business provides all the resources of a global industry leader combined with consumer insights and innovation-driven solutions.


BASF strives to anticipate market demands for new personal care products and concepts for all applications in the personal care market. Its wide product range includes, beside others, surfactants and emulsifiers, polymers, emollients, specialty actives, pigments and UV filters. With production and development sites as well as sales and marketing offices all over the world, the business offers its customers the winning combination of global reach, technological excellence and formulation expertise. Its focus on consumer trends, specific industry requirements, and ability to innovate and bring new products rapidly to market contribute strongly to the success of customers – and make BASF a valued partner for the personal care industry.

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