Nutricosmetics

Dove targets older women

Dove targets older women

By Simon Pitman

First of all Unilever's Dove brand was used to target everyday
women of all shapes, sizes and ages. Now the company is fine-tuning
its marketing campaign to tap into the 50-plus age group.

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Product Innovations

Get your skin ready for summer

Get your skin ready for summer

Sunbathing at the beach is the first UV-related skin damage that comes to mind. Whereas, enjoying a coffee on a terrace under the sun can be as harmful.