Fragrance

The heritage beauty business rebranded earlier this year

Avon set to open physical stores in the UK market

By Kirsty Doolan

Global beauty business Avon is betting on bricks-and-mortar retail as it reveals plans to open new ‘mini beauty boutiques" in the UK to support its traditional sales model.

As more consumers continue to seek out derma-based beauty products, brands like CeraVe saw success

Derma beauty sales fuel growth for L'Oréal

By Kirsty Doolan

The French multinational recorded notably strong growth for its derma beauty portfolio, but results in mainland China were disappointing for Q3 2023.

Fragrance brand Bastille Parfums has implemented RFID technology for its new fragrance launch

Implementing RFID technology in the supply chain

By Kirsty Doolan

With transparency under the microscope due to sustainability demands, issues with counterfeiting, and the upcoming Digital Product Passport initiative, RFID is in the spotlight again.

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Mintel research points to benefits of more creative fragrance sampling

By Simon Pitman

Fragrance discovery is all about hooking consumers with imaginative and creative sampling ideas. The latest research from market intelligence provider Mintel suggests that getting this formula right is key to consumers engaging in in-store experimentation...

Kate Moss' COSMOSS brand has teamed up with The Chopra Foundation to tackle issues surrounding mental health

5 beauty brands with a mental health focus

By Kirsty Doolan

With Mental Health Day on the horizon in October, we’ve rounded up five beauty and wellness brands that have cleverly incorporated mental health awareness and support into their marketing strategies.

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How AI software is helping DTC beauty brands to shine

By Cassandra Stern & Simon Pitman

As the Direct-To-Consumer (DTC) beauty market continues to carve out a bigger share of the retail landscape, using the right tools to fine tune digital retail platforms has become make or break.