Deodorants are an important segment in the personal care business. Globally the deodorant market reached $22.4bn up +8% on 2012 (Euromonitor). Consumers have high expectations. They want to feel perfectly confident to be protected from body odour. With sensidin® DO schülke provides a deodorant active that is mild due to minimal content of active ingredients and is highly efficient against bacteria that transform odourless sweat into components generating malodour. sensidin® DO can be used solely for pure deodorants or is an excellent combination partner for aluminium salts in APD applications.