For many consumers, their hair is a canvas to express their own style and creativity. In a single day, you may want to start your morning with bouncy curls and end your evening with an elegant chignon - all without washing your hair in-between. The solution to creating moldable styles is using the right styling fixative: Gantrez™ ester polymer series. Gantrez™ ester polymers are multifunctional fixative and styling polymers designed for spray styling, specifically hairsprays. Gantrez™ ester polymers enable the stylist or consumer to create artistic hair styles, special effects with curling/flat irons, lift and spray volume, and finish with lasting hold until style change is desired.
Global Marketing Manager
Principal Scientist Global R&D Care applications group