Today’s frequent use of skin and hair cleansing products could lead to negative effects like dry and defatted skin or scalp. Skin discomforts as irritations, redness or itching come along with that.
Common price levels of active ingredients allow formulators to only use small amounts in price sensitive rinse-off formulations, often too small to support substantiated efficacy claims.
SymMollient® W/S, a hydrophilic emollient, convinced in an in-vivo study with a significant decrease of the itching sensation when used in a shampoo. This makes it a viable solution for price sensitive categories.