Data Sheet

Ink not foil – Effect printing inks enhancing the global packaging industry

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Ink not foil – Effect printing inks enhancing the global packaging industry

The demand for special effects in this market of packaging continues to grow, despite the economic downturn, the rise in raw material prices and the environmental questions because special effects allow brand owners to differentiate and add value to their products. Metallic Pigments & Printing Inks can offer a real alternative to metallised substrates and transfer foils, allowing the market to consider : Ink not Foil.

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