From vision to reality: The story of a product launch

Want to better understand the steps you can take to realize even greater success when you introduce a new product to consumers? Join this 30-minute webinar to learn how to use color and effects in your thermoplastic packaging to maximize the positive commercial impact of your product launches.Learn how to design a package that ‘tells the story’ you want consumers to hear, and follow a launch from development of a packaging’s concept, to evaluation of potential solutions and functional testing, through to efficient manufacturing.