From Mumbai to Mexico City, from Shanghai to Sao Paulo, skin whitening, is a significant trend. In fact, according to Euromonitor, 2010, the global skin lightening market is predicted to reach $10 billion by 2015 driven by new market development in the west and sustained growth in Asia Pacific.
There are many options for formulators to deliver skin whitening systems that delight consumers, and encourage repeat use. However, there are also significant challenges to stabilizing actives and achieving the right product aesthetics to reach market sensory targets. The purpose of this paper is to share with formulators some concrete and simplified information to help them achieve their formulating goals.