For luxury beauty brands an exceptional point-of-sale experience is critical – it’s part of selling the luxury dream to the consumer and therefore needs to be consistent the world over.
This poses the question: how can luxury beauty brands be confident that across a dispersed and global network of retail outlets, their brand values are always accurately presented at the point-of-sale?
This insight paper looks at:
- the importance of good communication between central and local teams
- inefficient and ineffective communication systems
- improvements and solutions that can help luxury beauty brands ensure brand consistency.