Hair Care

The ever-growing mountain of environmental regulation changes have presented a big challenge for the cosmetics industry (Image: Getty)

Navigating environmental regulations for cosmetics

By Kirsty Doolan

As more beauty and personal care companies make the transition to become greener, sustainability has been a key theme at this year’s InCosmetics Global show. We asked the experts how companies can facilitate this transition, wherever they are in their...

Ecovia Intelligence's research shows the two accreditation categories with the highest adoption rates are 'natural and organic' and 'lower environmental impact'

What’s next for ethical cosmetics accreditations?

By Kirsty Doolan

As consumers place more demand on beauty and personal care brands to meet their ethical expectations, we spoke to an expert about the evolution of schemes that are designed to prove this commitment…

The move increases Clariant’s exposure to the active and functional cosmetic ingredients market

Clariant acquires Lucas Meyer Cosmetics

By Kirsty Doolan

Swiss specialty chemicals company Clariant has acquired Canadian cosmetics and personal care ingredients business Lucas Meyer Cosmetics from International Flavors & Fragrances (IFF) for $810m (€767m).

Neurocosmetics is a growing trend as more beauty consumers demand products that make them feel good as well as look good (Image: Getty)

4 new neuro-cosmetic ingredient innovations

By Kirsty Doolan

Ingredients based around the mind-skin connection are big news at the InCosmetics Global show this year. Here are four new innovations that have just launched.

The next Bologna show will return between 20 - 23 March in 2025

The Cosmoprof and Cosmopack Award winners

By Kirsty Doolan

The 55th edition of international beauty trade show Cosmoprof Worldwide Bologna has just closed. According to the organiser, this year’s show attracted 248,500 visitors from 150 countries.

In 2023, the company opened over 200 new stores across the globe, including its first stores in Asia

How Rituals Cosmetics built a €1.7bn business

By Kirsty Doolan

The Dutch lifestyle and personal care company Rituals Cosmetics reached a record-breaking year in 2023 and enjoyed huge global expansion. Here the brand’s CEO shares five insights…

Beautynova owns the professional hair care brand milk_shake, which has seen mounting success in the EU and US markets

Beautynova poised for EU & US growth following acquisition

By Kirsty Doolan

Private equity firm PAI Partners has acquired a majority stake in expanding Italian hair care business Beautynova, which owns an array of brands including milk_shake, z.one concept and Medavita, and is eyeing future growth...

With Dubey's support, L’Oréal has embraced generative AI for creativity and trialled brands in Web3 and metaverse beauty

L’Oréal CMO on how to market a beauty brand in 2024

By Kirsty Doolan

L’Oréal’s chief digital & marketing officer Asmita Dubey recently won the World Federation of Advertisers’ (WFA) Global Marketer of the Year award. We spoke to her to learn more about her award-winning strategies and how the business is navigating...

According to Watson, speaking for longer than necessary can detract from your authority and expertise (Image: Getty)

Expert tips to excel in video content

By Kirsty Doolan

With the popularity of TikTok and other video-based social media platforms as marketing and educational tools, more consumers expect to see brand ambassadors on-camera sharing their expertise. How can cosmetics brands ensure they are getting the best...

Image: Getty

6 hair care brands focusing on ingredients innovation

By Kirsty Doolan

Hair care is officially the category to watch in 2024, with an increased focus on scalp health, scientific innovation, and cutting-edge ingredients. Take a look at these brands that are innovating in this space...

2024 Dandruff Care Trends © vchal Getty Images

Microbiologist discusses 2024 dandruff care trends and innovations

By Cassandra Stern

Drawing from her extensive background in product formulation and development, Dr. Sabrina Behnke explains how the influential role of the microbiome, the ‘skinification’ of scalp care, and regulatory actions for scalp care ingredients are shaping the...

Sterland said that Weleda is aiming to find packaging that can preserve its products without causing any damage to the planet

Circularity in the beauty industry: Q&A with MD at Weleda UK

By Kirsty Doolan

With a barrage of new regulations and consumer pressure, sustainability and circularity have never been so important for the industry. We spoke to Weleda about its regenerative model and how other companies can become more circular.

Wild has chosen to launch its new hair care range exclusively with the UK supermarket chain

The compostable & refillable brand Tesco is betting on

By Kirsty Doolan

Disruptive UK-based personal care brand Wild has just launched standalone bays at Tesco stores and debuted its move into hair care with the retailer. We spoke to the brand to find out more…

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China focus: Latest developments in China’s booming beauty market

By Hui Ling Dang

We round up the most recent developments in the exciting Chinese beauty market, including SK-II and Amorepacific’s slump in China, Estée Lauder’s plans to capture the luxury beauty market, C-beauty brand Documents’ prospects, and Sa Sa’s sales performance....

Selena Gomez' Rare Beauty has amassed a strong community on social media channels such as TikTok

8 beauty brands that have nailed TikTok marketing strategy

By Sarah Cohen

TikTok had over 1.5bn monthly active users in 2023 and continues to be a quick and cost-effective way to raise brand awareness and visibility. We’ve rounded up the beauty brands that have seen the most marketing success on the app...

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Could the 'skinification' of hair further combine with the wellness movement this year? (Image: Getty)

What's new in the 'skinification' of hair care?

By Sarah Cohen

Actives traditionally used in skin care, as well as skin care-related regimes and claims are becoming more commonplace in the hair care category, as consumers take more interest in holistic hair wellness.

There has been a resurgence of interest in hair relaxers, which appears to be driven by social media (Image:Getty)

5 Black hair care trends to watch in 2024

By Keysha Davis

Black hair care remains a dynamic sector within the hair category, with styling trends and methods continuing to shapeshift at a rapid pace.

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