In the search for innovative cosmetic uses for upcycled ingredients, fibers created from food waste could mean skin protection and delivery of active ingredients.
Green beauty’s insatiable rise is now subject to additional scrutiny in the UK under the Green Claims Code, and industry ought to carefully consider the guidance, says the head of the UK’s Cosmetic, Toiletry and Perfumery Association (CTPA).
International beauty major Coty has started the first production run of fragrances made using carbon-captured ethanol and plans to roll out perfumes using the technology globally in the coming months.
Special Edition: ETHICAL BEAUTY – VEGANISM, CRUELTY-FREE AND PLANETARY GOOD
Cosmetics companies are aware and invested in sustainable action, but more can be done to drive better beauty consumption and take a more holistic approach, according to findings in Brazil that offer wider valuable learnings, say researchers.
While B corps are generally working towards improved social and environmental impacts in their industry, the newly formed B Beauty Coalition believes open collaboration could mean real progress.
Conversations on social media can be indicative of what consumers are interested in, and market research company Netbase Quid combed Twitter to see what’s on in personal care.
Aluminum packaging is on the rise as a sustainable packaging option because it’s not just highly recyclable, but infinitely recyclable, but it’s also dentable and is implicated in environmental toxicity.
L’Oréal’s Garnier brand has launched a no rinse conditioner line across Europe this week, in a move set to challenge consumers into re-thinking beauty routines and slashing water use at mass scale.
Big Brand Talks - In conversation with today's beauty leaders
Dutch beauty major Rituals has achieved B Corp status after three years of transformation, forming part of a much wider vision to blur the beautiful with the good, according to its CEO.
Sustainable indie deo brand Wild Cosmetics has secured a flurry of major retail listings in the UK – a move it says will help refills reach new consumers and widen sustainability awareness and engagement.
Where plastics fail in biodegradability and recyclability, some companies are turning to paper packaging, which doesn’t entirely get brands out of the woods of meeting sustainability goals.
A plethora of scientific reviews were published in 2021, spanning a range of important beauty topics from blue light protection and the history of sunscreen through to active ingredient delivery and circular ingredient promise. Here, CosmeticsDesign-Europe...
A raft of patents were filed in 2021 from industry heavyweights, including L’Oréal, Unilever, Colgate-Palmolive and Estée Lauder. Here, CosmeticsDesign-Europe rounds up our coverage of the year’s patent-worthy innovations.
EMEA beauty suppliers say upcycled ingredients are the next-big trend to watch in 2022, as brands look for ways to plug circular needs and cater to sharper consumer sustainability demands.
UK startup above&beyond has launched a plastic-free, refillable and reusable lip balm designed to last a lifetime – a product its founders say will shakeup the fast beauty world and its plastic problem.
UK indie brand Beauty Kitchen is upscaling its circular retail programme ‘Re’ that it says should drive meaningful and non-competitive change in the coming years, and its founder has high hopes of onboarding a plethora of big and small brands.
Supply giant BASF says that whilst the European Green Deal’s Chemicals Strategy for Sustainability opens plenty of innovation opportunities, it will also cause significant disruption and challenges given the simplification of risk assessment and shrinking...
Personal care major Beiersdorf is rolling out climate-friendly valves and post-consumer recycled (PCR) aluminium cans across its core Nivea aerosol ranges, supporting a significant reduction in overall environmental footprint.
Beauty formulators must continue to strengthen supplier relationships, particularly amidst the push for greener and more sustainable product development, says the president of the Society of Cosmetic Scientists (SCS).
D2C UK indie brand Wo Skincare wants to empower a new wave of consumers that use only what they need, when they need it – very different from traditional mass buys and trial and error routines, its founder says.
Special Edition: NATURALS & NATURALLY-DERIVED – SOURCING, CHEMISTRY AND CLAIMS
Bioactive compounds extracted from olive oil production waste offer great promise for active cosmetic development, though further research and investment must be made to ensure processing was conducted sustainably, a review says.
Beauty markets around the world are sharply focused on sustainability, with substantiated claims, smart lifecycle analysis and closer-to-home sourcing some of the top priorities.
Many consumers already drink wine for its potential health benefits, but the waste from its production may be a good source of bioactive cosmetic ingredients.
Brands across personal care are developing waterless products to meet the demand of eco-focused consumers, but in formulation and manufacturing they come with their own safety and contaminations concerns.
Haircare brand Herbal Essences announced they will be implementing a resin derived from an advanced-recycling technology which turns waste plastic in molecularly virgin plastic.
Natura &Co’s The Body Shop will heavily invest in regenerative business innovation over the next decade, including advanced use of biotech and carbon capture, its head of innovation and sustainability R&D says.
The rise of consumer demand for sustainable beauty products has made an already complicated material acquisition process even harder, but a new platform is out the change that.
International beauty majors L’Oréal, Natura &Co and Unilever have received the inaugural 2021 Terra Carta Seal for their commitment and momentum towards achieving net zero status ahead of 2050.
NFC-enabled packaging can help to minimise the environmental impact of product packaging, in addition to boosting engagement with consumers, claims a company that has recently worked with Paco Rabanne.
Beauty that is better for the planet and people is surging, with great industry strides made in ingredients and packaging, but efforts need to be met with positive consumer perception to truly succeed, an expert says.
Over the last couple of years, we have seen beauty companies radically scale up sustainable action and pledges, shifting from linear to circular ways of working. While the push for circularity is stronger than ever, there remains a host of challenges...
Customers are increasingly looking to consumer brands to bring them more eco and socially responsible products, but most of that work has to be done much earlier in the supply chain.
A round-up of CosmeticsDesign-Europe’s most-read news from October 2021 shows interest in beauty ‘personas’ to watch, the big-brand push towards an environmental impact system, and scientific frustration around the future of animal-free chemical testing.
The cosmetic and detergent categories are innovating most intensely in bioplastic technologies worldwide, with Europe and the US leading the charge, finds a study from the European Patent Office (EPO).
In this round-up, we dive into our most-read stories on cosmetics science, formulation and R&D, featuring Shiseido, LG Household & Healthcare, L'Oréal and more.
Concerns over climate change and pollution are pushing cosmetics producers to become more eco-friendly, and indie brands are well positioned to pivot towards biodegradable ingredients and packaging, says the co-founder of Indie Beauty Expo.
French luxury fashion house Chanel has co-developed a biobased bottle cap for one of its perfume collections with Finnish startup Sulapac, made from a blend of renewable materials including wood chips.
Understanding and communicating the impact cosmetics production has on people and planet is the next chapter in industry’s journey towards full circularity, says Natura &Co’s VP of sustainability and group affairs.
Emma Lewisham has laid out targets to reduce its product carbon footprint as “close to zero as possible” by 2030 after achieving its goal of becoming a carbon positive beauty brand with a 100% circular designed business model.
Special Edition: CIRCULAR BEAUTY – SUSTAINABLE SOURCING, GREEN CHEMISTRY AND ECO-DESIGN
Green chemistry takes industry from linear to circular thinking, representing the future of truly sustainable innovation, particularly when creating new blends for preservation, an expert says.
Polyphenolic compounds recovered from waste from the production of craft beers may boost mitochondrial activity and prevent oxidative stress in skin cells, and offer novel anti-aging ingredients for cosmetic formulations.
HENKEL, L’OREAL, LVMH, NATURA &CO AND UNILEVER EXECUTIVES WEIGH IN
Executives from Henkel, L’Oréal, LVMH, Natura &Co and Unilever say co-developing an industry-wide environmental impact assessment system is critical for the sustainable future of cosmetics.
Special Edition: CIRCULAR BEAUTY – SUSTAINABLE SOURCING, GREEN CHEMISTRY AND ECO-DESIGN
L’Oréal’s Garnier brand is working with branded content studio National Geographic CreativeWorks on a worldwide educational campaign designed to empower beauty consumers to live greener.
A round-up of CosmeticsDesign-Europe’s most-read news from September 2021 shows interest in world beauty leaders creating a consortium to co-develop an environmental impact and scoring system, a new probiotic powder targeting psoriasis via the gut-skin...
Special Edition: CIRCULAR BEAUTY – SUSTAINABLE SOURCING, GREEN CHEMISTRY AND ECO-DESIGN
Nanoparticles made using natural polymers and ingredients from waste materials offer the cosmetics industry great promise in developing active beauty products for skin health that align with green economy goals, say researchers.
![Under the UK's new Green Claims Code, all businesses, products and services must ensure environmental claims are not misleading and are 'genuinely green' [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/02/04/green-claims-code-uk-competition-markets-authority-impact-on-beauty-analysis-from-ctpa/13216658-1-eng-GB/Green-Claims-Code-UK-Competition-Markets-Authority-impact-on-beauty-analysis-from-CTPA.jpg)
![Production has started at Coty's manufacturing facility in Spain with perfume rollouts across its portfolio due in the coming months [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/02/01/coty-carbon-captured-fragrance-production-starts-in-spain-perfume-rollouts-due-in-coming-months/13204106-1-eng-GB/Coty-carbon-captured-fragrance-production-starts-in-Spain-perfume-rollouts-due-in-coming-months.jpg)
![A study has shown current sustainability focus and efforts are aimed at environmental impact and sourcing stages but a more 'holistic' approach must be taken [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/31/sustainable-beauty-advances-needs-holistic-life-cycle-focus-and-social-push-finds-study/13200044-1-eng-GB/Sustainable-beauty-advances-needs-holistic-life-cycle-focus-and-social-push-finds-study.jpg)
![Every tube of Garnier's 'no rinse' conditioner slashes total carbon footprint by 92% and aims to slash at-home water use by about seven litres per wash [Image: L'Oréal/Garnier]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/14/garnier-launches-no-rinse-conditioner-and-one-green-step-consumer-campaign/13156777-1-eng-GB/Garnier-launches-no-rinse-conditioner-and-One-Green-Step-consumer-campaign.jpg)
![Rituals this week achieved B Corp Certification following a three-year transformation period - an important step in its wider sustainability vision [Image: Rituals]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/12/rituals-ceo-talks-b-corp-certification-and-sustainable-beauty-vision-for-the-future/13147643-7-eng-GB/Rituals-CEO-talks-B-Corp-certification-and-sustainable-beauty-vision-for-the-future.jpg)
![Wild recently secured listings in Sainsbury's, Boots, Selfridges and Waitrose - important retail expansions that will help reach 'new audiences', its founder says [Image: Wild Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/07/natural-sustainable-deodorant-brand-wild-wants-refills-to-be-mass-market/13136925-1-eng-GB/Natural-sustainable-deodorant-brand-Wild-wants-refills-to-be-mass-market.jpg)
![Protective beauty has stretched far beyond basic SPF, the opportunities in essential oils are expanding and circularity and zero-waste are increasingly important in beauty formulation development today [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/03/beauty-science-2021-shows-focus-on-active-skin-care-essential-oils-protective-beauty-and-green-npd/13120491-1-eng-GB/Beauty-science-2021-shows-focus-on-active-skin-care-essential-oils-protective-beauty-and-green-NPD.jpg)
![P&G, Beiersdorf, L'Oréal, Estée Lauder, Unilever and Colgate-Palmolive all filed important beauty patents in 2021 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/24/beauty-patents-2021-from-l-oreal-unilever-estee-lauder-and-more-show-tech-actives-and-naturals-focus/13120260-1-eng-GB/Beauty-patents-2021-from-L-Oreal-Unilever-Estee-Lauder-and-more-show-tech-actives-and-naturals-focus.jpg)
![EMEA suppliers are predicting a boom in upcycled ingredients from food and non-food waste streams next year [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/23/upcycled-ingredients-key-2022-beauty-trend-in-emea-say-suppliers/13119324-1-eng-GB/Upcycled-ingredients-key-2022-beauty-trend-in-EMEA-say-suppliers.jpg)
![above&beyond has launched with a small range of refillable 'lifetime' lip balms and will soon launch a refill deodorant, toothpaste tablet and hair and body range [Image: above&beyond]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/22/refill-lipbalm-brand-above-beyond-eyes-international-expansion-and-refill-revolution-npd/13115640-1-eng-GB/Refill-lipbalm-brand-above-beyond-eyes-international-expansion-and-refill-revolution-NPD.jpg)
![Beauty Kitchen's Re programme is already working with Unilever, Asda and Co-op and due to launch with Elemis next year at John Lewis department stores [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/17/beauty-kitchen-re-programme-to-drive-circular-beauty-in-retail-over-next-five-years-says-founder/13105046-1-eng-GB/Beauty-Kitchen-Re-programme-to-drive-circular-beauty-in-retail-over-next-five-years-says-founder.jpg)
![Downstream users of chemicals, including beauty and personal care manufacturers, will start to face challenges if the chemical toolbox shrinks and a zero-tolerance approach is taken on non-compliance [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/15/european-green-deal-chemicals-strategy-for-sustainability-beauty-and-cosmetics-impact-significant/13097923-1-eng-GB/European-Green-Deal-Chemicals-Strategy-for-Sustainability-beauty-and-cosmetics-impact-significant.jpg)
![The eco-valves have been integrated into Nivea's EcoDeo range, with the first products hitting shelves now, and the first 100% PCR aluminium cans across Nivea Men deodorants and shaving gels have just been rolled out in Germany [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/02/beiersdorf-nivea-unveils-eco-valve-and-pcr-aluminium-cans-for-climate-positive-packaging/13061907-1-eng-GB/Beiersdorf-Nivea-unveils-eco-valve-and-PCR-aluminium-cans-for-climate-positive-packaging.jpg)
![Suppliers have a wealth of knowledge around traceability and ingredient powers that are invaluable to formulators, particularly when working on green beauty projects [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/29/green-beauty-agenda-needs-strong-supplier-formulator-relationships-says-scs-president/13049793-1-eng-GB/Green-beauty-agenda-needs-strong-supplier-formulator-relationships-says-SCS-president.jpg)
![Wo Skincare offers a small range of daily facial care mono-dose creams and serums designed to be used as a two-step routine [Image: Wo Skincare]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/25/indie-beauty-brand-wo-skincare-talks-sustainability-personalisation-and-expansion-plans/13044588-1-eng-GB/Indie-beauty-brand-Wo-Skincare-talks-sustainability-personalisation-and-expansion-plans.jpg)
![Various bioactive compounds found in olive pomace - the main by-product of olive oil production - offer promise for skin care formulations [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/25/olive-oil-waste-touted-as-promising-for-active-cosmetics-due-to-antioxidant-anti-inflammatory-bioactives/13043722-1-eng-GB/Olive-oil-waste-touted-as-promising-for-active-cosmetics-due-to-antioxidant-anti-inflammatory-bioactives.jpg)
![The Body Shop is investing in biotechnology to develop circular beauty ingredients, as well as looking at new ways of using waste and improving regenerative agriculture [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/natura-co-the-body-shop-investing-in-regenerative-business-innovation-to-drive-circular-beauty/13020917-1-eng-GB/Natura-Co-The-Body-Shop-investing-in-regenerative-business-innovation-to-drive-circular-beauty.jpg)
![The inaugural Terra Carta Seal recognises businesses with credible roadmaps towards achieving a net zero status and putting people, planet and nature at the heart of operations [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/05/terra-carta-seal-awarded-to-l-oreal-natura-co-and-unilever-for-net-zero-ambitions/12988256-1-eng-GB/Terra-Carta-Seal-awarded-to-L-Oreal-Natura-Co-and-Unilever-for-net-zero-ambitions.jpg)
![NFC-enabled packaging can help to minimise the environmental impact of product packaging. [Paco Rabanne]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/11/04/how-nfc-enabled-packaging-can-help-beauty-brands-aid-the-environment-as-well-as-drive-engagement/12913245-1-eng-GB/How-NFC-enabled-packaging-can-help-beauty-brands-aid-the-environment-as-well-as-drive-engagement.jpg)
![A beauty product can be perfectly sustainable, but if it's not perceived as such by consumers 'it's no good' [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/03/sustainable-beauty-requires-industry-action-and-positive-consumer-perception-says-gim/12980806-1-eng-GB/Sustainable-beauty-requires-industry-action-and-positive-consumer-perception-says-GIM.jpg)
![Register now for a free webinar on circular beauty innovation. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/circular-beauty-how-beauty-is-accelerating-the-transition-in-the-post-pandemic-era/12979272-1-eng-GB/Circular-beauty-How-beauty-is-accelerating-the-transition-in-the-post-pandemic-era.jpg)
![Several major beauty and personal care majors are particularly active in international patent filings on bioplastics innovation for cosmetics and detergents [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/21/cosmetics-plastic-innovation-promising-in-bioplastics-plastic-recycling-says-european-patent-office/12946065-1-eng-GB/Cosmetics-plastic-innovation-promising-in-bioplastics-plastic-recycling-says-European-Patent-Office.jpg)
![Our most-read stories on cosmetics science, formulation and R&D. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/shiseido-l-oreal-and-lg-h-h-feature-in-our-cosmetic-science-round-up/12944249-1-eng-GB/Shiseido-L-Oreal-and-LG-H-H-feature-in-our-cosmetic-science-round-up.jpg)
![Independent beauty brands are moving fast to innovate sustainably and are well placed to use biodegradable ingredients in formulations and packaging [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/article/2021/10/20/zero-waste-beauty-and-biodegradable-innovation-advancing-among-indie-beauty-players/12943673-1-eng-GB/Zero-waste-beauty-and-biodegradable-innovation-advancing-among-Indie-beauty-players.jpg)
![The lid is made of a blend of plant-based materials, including byproduct wood chippings, and maintains a luxury edge thanks to a ceramic feel [Image: Chanel/Sulapac]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/14/chanel-rolls-out-biobased-lids-across-les-eaux-de-chanel-perfume-collection-co-developed-with-sulapac/12926213-1-eng-GB/Chanel-rolls-out-biobased-lids-across-Les-Eaux-de-Chanel-perfume-collection-co-developed-with-Sulapac.jpg)
![Industry needs to look at how it gives back to nature and biodiversity as it works towards full circularity [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/12/natura-co-talks-circular-beauty-future-and-importance-of-environmental-and-social-impact-of-cosmetics/12918193-1-eng-GB/Natura-Co-talks-circular-beauty-future-and-importance-of-environmental-and-social-impact-of-cosmetics.jpg)
![Emma Lewisham lays out targets to reduce its product carbon footprint as “close to zero as possible” by 2030. [Emma Lewisham]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/10/11/emma-lewisham-aiming-to-cut-product-carbon-footprint-close-to-zero-by-2030/12891894-1-eng-GB/Emma-Lewisham-aiming-to-cut-product-carbon-footprint-close-to-zero-by-2030.jpg)
![Applying green principles to beauty NPD, especially in the area of preservatives, will be key in driving forward circularity [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/08/green-chemistry-innovation-in-cosmetics-preservation-can-future-proof-industry-says-expert/12910215-1-eng-GB/Green-chemistry-innovation-in-cosmetics-preservation-can-future-proof-industry-says-expert.jpg)
![Henkel, L’Oréal, LVMH, Natura &Co and Unilever want to co-develop an environmental impact system that will enable consumers to compare like-for-like products and make informed purchasing decisions [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/07/henkel-l-oreal-lvmh-natura-co-and-unilever-talk-environmental-beauty-consortium-goals/12906522-1-eng-GB/Henkel-L-Oreal-LVMH-Natura-Co-and-Unilever-talk-environmental-beauty-consortium-goals.jpg)
![The first episode and feature of the multimedia campaign tackles the issue of ocean plastic and focuses on the importance of environmentally-friendly beauty packaging [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/05/garnier-green-beauty-campaign-with-national-geographic-creativeworks-launches/12898764-1-eng-GB/Garnier-Green-Beauty-campaign-with-National-Geographic-CreativeWorks-launches.jpg)
![Nanoparticles made from fishery by-product and plant biomass could be used to make emulsions targeting skin ageing from stress and environmental pollution [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/30/green-beauty-promise-with-sustainable-circular-nanoparticles-from-waste-material-for-skin-health/12884477-1-eng-GB/Green-beauty-promise-with-sustainable-circular-nanoparticles-from-waste-material-for-skin-health.jpg)
![Watsons is focusing digital marketing efforts on WeChat to stay connected and build communities with its consumer base. [Watsons]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/watsons-china-centres-digital-strategy-around-wechat-ecosystem-to-stay-connected-with-shoppers/16424957-1-eng-GB/Watsons-China-centres-digital-strategy-around-WeChat-ecosystem-to-stay-connected-with-shoppers.jpg)
