The beauty industry is no stranger to the term sustainability, and according to market analyst Euromonitor it is going to stay high on the agenda in the coming years, and industry can use it to its advantage.
Marine biotechnology company Aquapharm Biodiscovery has signed a research and development agreement with specialty chemicals company Croda to develop a range of skin care products from marine microbes.
The Union for Ethical BioTrade (UEBT) and NaTrue have signed a Memorandum of Understanding (MOU) to help raise awareness of the importance of naturally sourced cosmetics products and the ethical trade in natural ingredients derived from biodiversity.
The Natural Products Association (NPA) has responded to the announcement that Natrue and NSF International are working together to develop the first American natural standard for cosmetics by branding it ‘confusing’.
Brands should capitalise on the growing consumer awareness of mobile technology and take quick response (QR) codes beyond their niche positioning, by using them to provide information and enhancing the consumer experience, according to Mintel.
As more companies follow the natural trend, search for natural emulsifier alternatives and seek to remove silicone from their formulations, the development of natural sensory ingredients has taken on increased importance.