Beauty tech and digital

People on the Move © Martin Barraud Getty Images

People on the move: Recent notable industry employment shifts

By Cassandra Stern

Job changes and board appointments are an inevitable part of the shifting tides of the cosmetic and personal beauty care industry. In this recurring segment, CosmeticsDesign looks at recent and notable employment changes within these business areas.

Proxima AI © Jonathan Kitchen Getty Images

AI driving targeting and acquisition for DTC beauty brands

By Cassandra Stern

Data intelligence company Proxima is leading the way for DTC beauty and personal care product brands to better reach consumers and target specific demographics with best-fit products by utilizing underlying AI data sources to better meet consumer needs.

Industry 5.0 will see the human element gain importance again, as workers return to factories with integrated smart technologies such as exoskeletons and drones [Getty Images]

The emergence of Industry 5.0: Beauty set to take a ‘sharp turn’

By Kacey Culliney

Beauty will soon transition into industry 5.0 where mixed reality and interconnected drones and exoskeletons will favour the human element, enabling brands to integrate societal values and wellbeing in a smart and efficient way, says an executive from...

Building lasting and meaningful relationships with consumers via an array of digital tools will enable industry plug true needs and expectations [Getty Images]

‘Relationship commerce’ the future of beauty – Revieve CEO

By Kacey Culliney

Beauty brands and retailers must invest in continuous relationship building with consumers via personalised, algorithmically orchestrated digital experiences across every step of the shopper journey, says the CEO of Finnish tech firm Revieve.

The next five years will see plenty of change in beauty tech - a fast-evolving space with significant opportunities gaining momentum worldwide [Getty Images]

Beauty 4.0 forecast: 7 trends to watch in beauty tech before 2027

By Lynda Searby

Building communities and taking a ‘virtual first’ approach will be key to future success in the beauty metaverse, but brands will also need to play outside that space to engage other consumers looking to embrace tech, say industry experts.

The democratisation of injectables in beauty has seen huge focus on the role of practitioners, but little focus on the lasting impact these procedures have on body image and ideals in society [Getty Images]

Why beauty ‘tweakments’ could be a cause for concern – Review

By Kacey Culliney

Non-surgical cosmetic procedures such as Botox and dermal fillers are rising in popularity, but practitioners and the wider beauty industry must be aware of the long-term impacts to body image these can create on a societal level, say researchers.