Digital Innovation

Avon product brochure goes digital

Avon product brochure goes digital

By Deanna Utroske

The multinational social-sales beauty brand is continually revamping its business these days. There have been drastic changes in leadership, real estate, product manufacturing…the list goes on. But Avon hopes the move to digital brochures—in 12 countries...

Personal care brand Dove adding watermark to untouched ad photos by 2019

Personal care brand Dove adding watermark to untouched ad photos by 2019

By Deanna Utroske

The Unilever brand, acclaimed for its Self-Esteem Project, announced a ‘No Digital Distortion Mark’ initiative this week. In doing so, Dove joins a growing number of brands, retailers, and media that have given up Photo Shopping—and are verifying as much...

Croda’s new personal care website

Croda’s new personal care website

By Lucy Whitehouse

In a bid to offer a comprehensive web presence, Croda, international personal care ingredients supplier, has launched a website dedicated to personal care formulators.

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