Brand Innovation

P&G brands collaborate with Lucasfilm for Star Wars promo campaign

May the force be with… Max Factor and CoverGirl

By Andrew MCDOUGALL

Max Factor and CoverGirl are collaborating with Walt Disney subsidiary Lucasfilm for the launch of an expansive promotional campaign in support of the latest Star Wars film The Force Awakens which is released later this year.

Unilever announces first 2 partnerships in climate change campaign

Unilever announces first 2 partnerships in climate change campaign

By Andrew MCDOUGALL

Anglo-Dutch consumer company Unilever is partnering with Global Citizen and Live Earth: Road to Paris, as part of its brightFuture campaign as it looks to grow its business while reducing its environmental footprint and increasing its positive social...

Welcome to Brand Innovation – the latest addition to our news coverage

New Addition!

Welcome to Brand Innovation – the latest addition to our news coverage

By Simon Pitman

We are introducing an exciting addition to our news categories called "Brand Innovation". The new category has now gone live across all three of sites - Cosmetics Design Europe, USA and Asia – and will bring you up to speed on the industry products...

Benjamin Karsch, Revlon chief of marketing, consumer division

Revlon appoints new head of marketing

By Simon Pitman

In a bid to continue its turn around, Revlon has announced that Benjamin Karsch has been appointed executive vice president and chief marketing officer for the company’s consumer division.

Deodorant releases increasingly targeting new markets

Deodorant releases increasingly targeting new markets

By Chris BARKER

As research reveals that deodorant is still one of the hottest sections for male grooming, European companies are increasingly investing in new technology both in packaging and formulation.

Chinese herbal brand focuses on the West thanks to increasing demand

Chinese herbal brand focuses on the West thanks to increasing demand

By Michelle Yeomans

Herborist, a brand positioned at the crossroads of traditional Chinese herbal extracts and the latest modern biotechnical achievement has further invested in the German markets following increasing demand from consumers for more Eastern based formulations.

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