Brand Innovation

P&G brands collaborate with Lucasfilm for Star Wars promo campaign

May the force be with… Max Factor and CoverGirl

By Andrew MCDOUGALL

Max Factor and CoverGirl are collaborating with Walt Disney subsidiary Lucasfilm for the launch of an expansive promotional campaign in support of the latest Star Wars film The Force Awakens which is released later this year.

Unilever announces first 2 partnerships in climate change campaign

Unilever announces first 2 partnerships in climate change campaign

By Andrew MCDOUGALL

Anglo-Dutch consumer company Unilever is partnering with Global Citizen and Live Earth: Road to Paris, as part of its brightFuture campaign as it looks to grow its business while reducing its environmental footprint and increasing its positive social...

Welcome to Brand Innovation – the latest addition to our news coverage

New Addition!

Welcome to Brand Innovation – the latest addition to our news coverage

By Simon Pitman

We are introducing an exciting addition to our news categories called "Brand Innovation". The new category has now gone live across all three of sites - Cosmetics Design Europe, USA and Asia – and will bring you up to speed on the industry products...

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