Brand Innovation

Ulta Beauty announces plans for satellite headquarters

Ulta Beauty announces plans for satellite headquarters

By Deanna Utroske

The private label brand and beauty retailer has its offices in Bolingbrook, Illinois, a west suburb of Chicago, and this summer Ulta will open space in the heart of the city for up to 100 employees.

Global beauty app set to launch in Asia

Global beauty app set to launch in Asia

By Lucy Whitehouse

Vaniday, an international beauty app, has turned its sights to global expansion with its recently announced launch in Asia, where its efforts have begun in Singapore.

Could music affect your skin care experience? Shiseido thinks so…

Could music affect your skin care experience? Shiseido thinks so…

By Andrew MCDOUGALL

Shiseido has sought to make skin care techniques and treatments ‘even more enjoyable and beautiful’ by developing Omotenashi Sound, aesthetic music software that enhances the power of touching the skin, in what the firm calls ‘acoustic beauty care.’

The Old Spice brand portfolio gets a make-over

The Old Spice brand portfolio gets a make-over

By Simon Pitman

Procter & Gamble has decided to revamp one of the oldest men’s grooming brands by reformulating and rebranding with the help of a digital informercial to get the message out.

CosmeticsDesign-Europe.com’s Top 5 articles of 2015!

CosmeticsDesign-Europe.com’s Top 5 articles of 2015!

By Andrew MCDOUGALL

There is no doubt that 2015 was another exciting year in the cosmetics industry with much happening, and here are the top 5 hitting stories of the last 12 months, touching on some of the hottest topics in EMEA.

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