French luxury cosmetic and perfume house Lancôme is launching its online customer experience powered by the Edgecase Product Intelligence Platform as it looks to align the shopping experience with the consumers’ needs.
The French company’s L’Oréal Paris brand builds on its two-year relationship with digital firm Image Metrics with a new license agreement relating to the Makeup Genius augmented reality app, with plans to explore new opportunities and further connect...
Shiseido has sought to make skin care techniques and treatments ‘even more enjoyable and beautiful’ by developing Omotenashi Sound, aesthetic music software that enhances the power of touching the skin, in what the firm calls ‘acoustic beauty care.’
Beauty behemoth L’Oréal has marked its entrance into the world of flexible electronics with the launch of its first smart skin patch, smaller than a band aid, which utilises a sensor to analyse UV radiation on the skin.
There is no doubt that 2015 was another exciting year in the cosmetics industry with much happening, and here are the top 5 hitting stories of the last 12 months, touching on some of the hottest topics in EMEA.