Brand Innovation

Benjamin Karsch, Revlon chief of marketing, consumer division

Revlon appoints new head of marketing

By Simon Pitman

In a bid to continue its turn around, Revlon has announced that Benjamin Karsch has been appointed executive vice president and chief marketing officer for the company’s consumer division.

Deodorant releases increasingly targeting new markets

Deodorant releases increasingly targeting new markets

By Chris BARKER

As research reveals that deodorant is still one of the hottest sections for male grooming, European companies are increasingly investing in new technology both in packaging and formulation.

Chinese herbal brand focuses on the West thanks to increasing demand

Chinese herbal brand focuses on the West thanks to increasing demand

By Michelle Yeomans

Herborist, a brand positioned at the crossroads of traditional Chinese herbal extracts and the latest modern biotechnical achievement has further invested in the German markets following increasing demand from consumers for more Eastern based formulations.

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