According to a survey carried out by Videology UK, retail continues to beat online sales in the United Kingdom as 25 per cent of consumers were found to still purchase their cosmetics in-store, as opposed to 14 per cent online.
The UK Advertising Standards Agency has clamped down on an online beauty retailer after questioning whether it's online campaign that it is the “UK's favourite online beauty store" could be substantiated.
Industry expert and blogger Imogen Matthews takes a look at the type of retail options that are out there for niche start-up cosmetics brands in the trend-setting UK market.
In the first of a series on one of the industry’s hot topics, cosmetics devices, we speak to an expert in the area to find out about how the category is moving towards the idea of brand bundling.
Consumers are becoming lost in a maze of marketing claims and false labelling according to market analyst Organic Monitor, and although certification will clean up confusion, the UK-based company also believes that marketing and distribution can play...
Male grooming has moved away from the ‘metrosexual’ tag and become much wider accepted, but brands and retailers are urged to steer clear of overtly ‘female’ brands, making branding, packaging and dedicated retail channels important to future growth according...
Realising the enormous global marketing potential of the web, cosmetics giant Shiseido has unveiled plans that will see the company strengthening its online presence.
US researchers say that a study into attitudes towards equality and the link with impulse buying could shine new light on marketing cosmetics worldwide.
The fast-changing retail landscapes in Brazil, Russia, India and China (BRIC markets) are creating new opportunities for cosmetics and personal care players to market products.
A recent spate of lawsuits aimed at protecting some of the biggest personal care brand names in the business is likely to spell more work for legal representatives.
L’Oreal is being taken to the Market Court in Sweden for claims about anti-ageing products that the Consumer Ombudsman (KO) says it can’t substantiate.
An interactive tag incorporating the use of mobile phones enhances the promotional aspect of packaging while delivering additional information to consumers, claims US developer.
