L’Oréal’s chief digital officer Lubomira Rochet has spoken of the need to create branded experiences rather than traditional adverts when trying to beat the rise of ad blockers.
The Body Shop has transformed London’s Westminster Bridge into a pseudo ‘Bio-Bridge’ with 6-foot tall monkey topiaries in a campaign that aims to regenerate and protect 75 million square meters of forest around the world from exploitation, poaching and...
Nivea Men will continue its partnership with AC Milan for another three years, a move that will increase the brand’s visibility as well as being named the football club’s official ‘Global Partner’.
As consumers with dark skin tones continue to call for a wider selection of colour cosmetics that truly match their skin, one UK brand is formulating to meet the demand.
Beauty sampling provider Glossybox is not afraid to ask customers to unsubscribe from its online platforms should they become persistent in giving ‘abusive’ or ‘aggressive’ feedback on its social media channels.
The convergence of beauty and wellbeing has been well documented in recent years, but nothing underscores the trend more than the launch of the Lush beauty care and fitness.
A unique, reusable delivery system that promises to optimize cosmetic science and applicator design for results far beyond what creams or wet masks can provide, infusers are the creation of BioMod Concepts. To find out more, Cosmetics Design interviewed...
L’Oreal has launched a 'lens’ on Snapchat, a social media platform increasingly favoured by millennials, in an industry-leading move that again confirms the company’s digital clout.
UK men’s grooming brand Hommage recently launched a crowd funding campaign that met with such a degree of success that it exceeded the £500,000 target within two weeks.
Over 26 years the in-cosmetics event has expanded to become the go-to for cosmetic and formulation experts worldwide, making the time right for a new look.
While the ‘mansome revolution’ may not be a new buzzword for the industry, a shift in attitude around male grooming is seeing demand extend far beyond moisturiser and beard trimmers – particularly in the UK.
At the recent in-cosmetics event in Paris, Cosmetics Design caught up with Dr. Anne Marie Fine, who has turned her expertise in natural dermatology into a successful skin care line.
French cosmetics giant L’Oréal has strengthened its position as the world’s top beauty brand, while Brazil’s Natura and Avon both take a tumble under tough market conditions.
P&G-owned Max Factor has teamed up with UK-based visual browser expert Blippar to make the beauty player's almost 500-strong product portfolio fully digitally interactive.
